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December 28, 2012
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Today's Buzz 
  • Social media users are confused on data ownership, experts say
    Social networks use "misleading shorthand" to assuage concerns about privacy and data ownership, legal experts say. While Instagram has tried to reassure users that they retain ownership of photos they post to the network, experts say owning data isn't the same as having control over what the network chooses to do with it. "Unfortunately, the lay audience usually misreads these complicated and nuanced contract provisions, resulting in histrionics ('they "own" me!') or platitudes ('it says right there in the TOS that users own their own data'), neither of which is quite right," law professor Eric Goldman says. The New York Times (tiered subscription model)/Bits blog (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Facebook's year of mobile experimentation finds some success
    Facebook spent much of 2012 trying to figure out a strategy to monetize its growing mobile user base. There were a few missteps, but the net results were remarkably positive, Sarah Kessler writes, citing an estimate that Facebook would raise more money from mobile advertising this year than any other company except Google. Fast Company online (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • NASA, Foursquare create a badge linked to Mars rover
    NASA and Foursquare have teamed up to create a check-in badge linked to the Mars rover. Users can obtain the badge by checking in at NASA centers, science museums and planetariums -- or from Mars, where the Curiosity rover has already obtained the badge. (12/28) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Survey ranks "Twitterverse" among the most annoying words
    "Twitterverse" is on the Marist Institute for Public Opinion's list of the most annoying words this year. The institute's poll of 1,200 adults found 9% said they were most annoyed by "Twitterverse," placing the term fifth, behind "whatever," "like", "you know" and "just saying." Mashable (12/27) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • How to become a terrific tweeter
    To write better tweets, skip wordy titles in favor of facts and steal from pop culture for instant recognition and resonance, Snapapp CEO Seth Lieberman writes. Find a good rhythm for sending timely tweets, bring in associates for a collaborative feel, and try to inspire interaction by running polls, sweepstakes and contests instead of making your tweets one-sided. BtoB Magazine (12/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Social media posts can use a bit of personality
    Social media pros shouldn't tweet pictures of their lunch on a regular basis, but an occasional off-message digression about a personal topic can help humanize an otherwise all-business social media account, Molly Page writes. Posting photos, responding to fans' comments and starting discussions on articles relevant to your followers also can help liven up your account, she writes. SmartBrief/SmartBlog on Social Media (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • The men who flew for 64 days without a break
    In the 1950s, the Hacienda Hotel in Las Vegas dreamed up a wacky publicity stunt: Have a two-man team fly a Cessna 172 for more than two months without landing. The plan involved pumping fuel and handing canisters of food to the low-flying plane from a speeding supply truck. The aviators had to take baths by dousing themselves with water while clinging to the outside of the plane. (12/27) LinkedInFacebookTwitterGoogle+Email this Story
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Don't let the keyboard strip you of your humanity."
--Molly Page, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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