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February 27, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • Coca-Cola publicity stunt offers free cash to people who share
    Coca-Cola placed a number of automated teller machines throughout Spain labeled only with the words "ATM of Happiness" which dispensed 100 euros to people on the condition they share the money. The guerrilla marketing campaign was aimed at promoting Coke's new "Share Happiness" campaign and allowed the company to create a YouTube video documenting how people decided to share their free cash. The Financial Brand (2/26) Email this Story
Whitepaper: Understanding Big Data Online
Never before have marketers been blessed with such immense quantities of customer data, yet so incapacitated by how to use it. This paper explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information, including social network, social profile, transaction, and clickstream data. Download the paper now.
  WOMM at Work 
  • Named storms generate more social chatter, Weather Channel says
    The Weather Channel is defending a decision to give names to winter storms, saying storms with names are easier to discuss on social networks. The winter storm dubbed "Nemo" generated nearly 800 million photos and tweets, The Weather Channel says. "We did it because we understood social media saves lives. When you name something people are more likely to tweet about it," CEO David Kenny said at an interactive-advertising conference. Adweek (2/25)
  • VidIQ debuts YouTube analytics suite
    Startup VidIQ launched a set of SEO and analytics tools for YouTube on Tuesday. The tools are aimed at helping companies improve their search ranking and gain more insight into who is viewing their videos. They include features such as advice on optimal publishing times to gain maximum views and a way to monitor comments and buzz for each video. GigaOm (2/26) Email this Story
  • NASA's Google+ Hangout includes a low-gravity cat impression
    NASA held its first extraterrestrial Google+ Hangout on Friday, with astronauts aboard the International Space Station spending an hour answering users' questions in real time. One question led astronaut and doctor Tom Marshburn to impersonate a falling cat twisting itself around to land on its feet, in an attempt to demonstrate how astronauts move around in microgravity. NBC News/Cosmic Log blog (2/22)
  Building Blocks of Buzz 
  • Fans love to brag about special status
    The desire to show off is one of the biggest motivators when it comes to spreading word-of-mouth marketing, writes viral expert Jonah Berger. Citing the example of a friend who frequently takes to Facebook to brag about his Delta Air Lines Platinum Medallion membership, he notes, "People are talking because they want to show off their achievements, but along the way they talk about the brands ... where they achieved." Fast Company online (2/26) Email this Story
  Words from WOMMA 
  • 1 day left to submit your session for WOMM-U
    Classes will be in session this May, but WOMMA still needs some charismatic and bright leaders to share their knowledge and skills with the next class of WOMM-U grads. Every summer, hundreds of eager marketers gather in Chicago to master and advance their word of mouth marketing careers. The only way to do that is to hear and schedule some of the greatest minds our industry has to offer. That is where you come in. Read more at WOMMA.
  • The do's and don'ts of social customer care
    I am not here to make the argument that it's impossible to provide excellent customer service without a social care team. In fact, other brands, like BMW, are now embracing Apple's Genius model, where customers are driven to a consultative face-to-face experience that drives deeper engagement. However, none of this is a zero-sum game, and it's unlikely that avoidance is a viable long-term strategy. Read more at All Things WOMM.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

If you want to truly understand something, try to change it."
--Kurt Lewin,
German-American psychologist

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