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January 23, 2013
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Location in the Language of Business

  Location Ecosystem 
  • How location intelligence places a key role in business development
    Location intelligence will play a significant role in helping businesses grow in 2013, writes Brian O'Connell. Mapping new business locations and curating statistical information on maps will be critical for businesses' ability to make great decisions this year. Mobile devices will make location business intelligence easier to deploy in the field. "With security anxieties over mobile devices abating, the delivery of key forecasting data to smartphones and tablets should be a rising trend in 2013," O'Connell concludes Forbes (1/17) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • GIS tool lets Calif. residents find their lawmaker
    California's Office of Geographic Information Systems has partnered with the state legislature to create a Web app that lets users find their lawmaker by entering their home address. The application is part of a bigger mission to connect citizens and government through location data. "GIS is one of the most transformative technologies that government can use, and one of my big pushes is just to get folks to start to use geography and taking a geographic advantage to approaching their data," said state GIS officer Scott Gregory. GovTech.com (1/17) LinkedInFacebookTwitterEmail this Story
  • Mapping the economy as Obama begins his second term
      
    President Barack Obama faces a different economic landscape than he did four years ago. This post features interactive maps that show state and local data that shape national economic indicators such as unemployment and median household income, and it looks at demographic trends and how they will affect the U.S. for the next four years. SmartBrief/SmartBlog on Finance (1/18) LinkedInFacebookTwitterEmail this Story

  Business Strategy and Planning 
  • App location data can be a gold mine for advertisers
    Mobile phone applications send location- and activity- data to a handful of tracking and targeting companies such as Flurry and JumpTap. Those companies identify users by their device ID and location to target them for specific ads. "The advertisers can tell if a person plays a lot of games, or if a person flies around a lot, and they can even start guessing where this person lives or works," Carnegie-Mellon professor Jason Hong said. Salon (1/18) LinkedInFacebookTwitterEmail this Story
  • New marketers need precise data to make campaigns successful
    Marketers entering the mobile advertising market must know which location data they need, Kathleen Davis writes. ZIP code data are the least accurate, while geo-tagging more accurate and geofencing can capture potential customers in a specific area, though they must opt in to be reached. Finally, marketers must know that if ads are too specific, they can only reach a limited number of people. "Things change quickly in mobile advertising, so keep in mind that your strategy may have to evolve with the medium," Davis concludes. Entrepreneur online (1/17) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Lend yourself to others, but give yourself to yourself."
--Michel de Montaigne,
French writer


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