Study: Twitter marketing pays off for B2B brands | Sources say LinkedIn will buy Pulse news reader | Web analytics tool shows Pinterest's interest in monetization
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March 12, 2013
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Why B2B marketers need to be on LinkedIn
LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, Kate Mitchell writes. "Don't confuse this with only pushing your own agenda, but rather contributing a distinct point of view," Mitchell writes. The Wall Street Journal/The Accelerators blog (3/11)
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Study: Twitter marketing pays off for B2B brands
Twitter users who saw tweets from business-to-business tech brands were more likely to visit a brand's site than was an average Internet user, according to a study from Twitter in partnership with Compete. The report also found that Twitter users who saw tweets from B2B tech brands were more likely to search for those companies online. (3/11)
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Other News
How does your brand rank against competitors on social media?
Unmetric provides deep insight into the social media performance of over 11,000 brands across 33 sectors to help you benchmark your brand and compete intelligently. Get a glimpse into your competitors' social media strategies - what's working and what isn't - on Facebook, Twitter, YouTube and Pinterest. Try Unmetric today.
Network Update
Web analytics tool shows Pinterest's interest in monetization
Pinterest has developed a Web analytics tool to tell brands how many visitors are engaging with pins coming from a brand's website. The effort to quantify data such as site usage signals a monetizing effort at Pinterest. "They couldn't really start charging people without some way of measuring the efficacy of the spend," says Greg Sterling of Opus Research. Reuters (3/12)
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Ideas in Action
Frito-Lay and PepsiCo execs share social media engagement strategies
Brand fans are an increasingly powerful tool to help businesses reach greater audiences in addition to being a source for fan-made marketing content, Frito-Lay and PepsiCo marketing executives said at a South by Southwest Interactive Festival event. They said the best campaigns find a way to form connections based on the individual identity of each fan. SmartBrief/SmartBlog on Social Media (3/11)
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Other News
Research and Reports
Researchers predict personality traits using Facebook data
The things a Facebook user chooses to "like" can be used to accurately predict several personality traits, researchers at Cambridge University say. The algorithms researchers were able to predict male sexuality 88% of the time and political party affiliation 85% of the time. The results should make users think twice about how much information they share publicly on Facebook, the researchers said. BBC (3/11)
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The Takeaway
How to engage online audiences on difficult topics
While it can be challenging to capture the attention of online audiences when the topic isn't obviously appealing, media experts said at the South by Southwest Interactive Festival that the best way to start is by telling a story that surprises people with a new perspective. Making stories personal is another way to engage viewers, along with providing a clear way for them to take action, the speakers added. SmartBrief/SmartBlog on Social Media (3/11)
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Social-media-driven shifts in marketing can't be ignored
Changes to the marketing landscape such as shifts in consumer trust mean businesses have no choice but to engage online, social media marketing panelists said at the South by Southwest Interactive Festival. Consumers now expect two-way conversations with businesses instead of traditional one-way advertising messages, and they expect to be heard when they offer suggestions on products or service, Wells Fargo's Renee Brown said. (3/11)
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Social Shareable
The tales of NYC sanitation workers
Cities need sanitation workers to survive, but they've largely toiled invisibly until now. Cultural anthropologist and author Robin Nagle studied New York City's sanitation department for more than a decade and even worked on a crew for two years -- experiences she details in the book "Picking Up." Pacific Standard magazine (March-April 2013)
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Who's Hiring?
Position TitleCompany NameLocation
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
Social Media Community Manager ICF InternationalFairfax, VA
Director, Social Media Product ManagementViacomNew York, NY
Social Media Strategist Schafer Condon CarterGreater Chicago Area, IL
Online Content Editor SabreGrapevine, TX
Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
Click here to view more job listings.
Oftentimes the reason people are saying 'no' to social is that they aren't educated about it."
-- Clara Shih, CEO of Hearsay Social, as quoted at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Publisher:  Dena Malouf
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