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January 8, 2013
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  Best Business Practices 
  • 3 steps to developing your company's content-marketing plan
    If you're looking for a way to organize your content-creation efforts, you can get started by planning out which themes you want to address this year, John Jantsch writes. Then, use this information to plan out how you are going to use delivery platforms such as your newsletter or your blog. This approach "changes the lens you use to view all the information that comes at you all day long," he writes. Duct Tape Marketing (1/3) LinkedInFacebookTwitterEmail this Story
  • How to make the most of your relationships
    Converting acquaintances into prospects starts with networking, writes Michael Goldberg –- show genuine interest in them while keeping your pitch ready, and you may get the opportunity to use it. For referrals, Goldberg advises first ensuring that your clients are happy with your services, then ask. However, the best approach for making a request seeks mutual benefit. "Ask how you can help one another in your respective work," Goldberg writes. "If it’s not 'we' focused, the relationship will always feel strained and your overtures will always feel awkward and forced." National Underwriter Life & Health (1/7) LinkedInFacebookTwitterEmail this Story
  • 5 marketing trends to follow this year
    Inbound marketing is likely to become increasingly important in 2013, Lisa Barone writes. "Businesses can no longer expect to earn an audience by shouting at them or 'interrupting' their daily activities." In addition, companies will analyze the data available to them and take a smarter approach to social media marketing, she writes. Small Business Trends (1/2) LinkedInFacebookTwitterEmail this Story
FEATURED ARTICLE: Make New Year’s Resolutions for Your Business
Get your business into shape for 2015 by working on these three resolutions. Read the article to learn more.

  Industry Insight 
 
  • AHIP: Compliance costs of proposed rules underestimated
    According to an AHIP survey, the labor and IT costs for compliance with proposed rules on rate filings and data submissions were vastly underestimated by HHS. Actual costs could be up to 70% higher than HHS predicted and should be exempt from the administrative side of the medical loss ratio calculation because they are mandated, according to AHIP. Government Health IT online (1/4) LinkedInFacebookTwitterEmail this Story
SHRM Exec Study: Impact of Absence
Read the compelling results of this 2014 survey conducted by SHRM and Kronos® that demonstrate how a clearly defined strategy to monitor and manage absence, with proper training and automation, can help control costs associated with absences and improve your bottom line. Click here to learn more.

  Market Trends 
 
  • Health care spending may be poised to accelerate, report finds
    Data from a CMS report showed U.S. spending on health care grew by 3.9% in 2011, marking the third year in a row of relatively small increases in spending. However, the report suggests spending growth may pick up in the coming years as the economy rebounds. The report appears in the journal Health Affairs. Reuters (1/7) LinkedInFacebookTwitterEmail this Story
  • Well-designed wellness programs show ROI, expert says
    Wellness programs can show a strong return on investment as long as they are designed and implemented properly, says Larry Chapman, CEO of the Chapman Institute, which certifies wellness practitioners. He says studies show wellness programs can make employees healthier, reduce medical claims and absenteeism, and lead to a ROI. CFO.com (1/4) LinkedInFacebookTwitterEmail this Story
6 Best Practices to Continuous Planning Success
Whether you call it 'forecasting' or 'planning', the key is to enable a continuous process that delivers real-time, up-to-date information to drive effective business decisions. Download this whitepaper to learn how you can bring everyone in your organization into your planning process.

  Health Insurance Plan Company News 
  Vendor Company News 
  AHIP News 
  • Registration is open for AHIP’s March Exchange Conference
    Whether your organization is just starting the discussions about Exchanges or deep into planning, you'll benefit from the programming at AHIP’s Exchange Conference, March 14 and 15 in Washington, D.C. The conference will cover immediate steps required, and mid- to long-term decisions necessary to successfully participate in Exchanges. Learn more and register today. LinkedInFacebookTwitterEmail this Story
  • Learn more about Exchanges with new online course
    Learn more about Exchanges through AHIP’s timely new online course, “Health Insurance Exchanges and the Affordable Care Act (ACA).” You’ll learn about Exchanges from their beginning to their role in health care reform and beyond. The online format allows you to learn around your schedule. Register today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist


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