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February 26, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Sustainability, health inform beverage trends
    Industry experts predicted several beverage trends, including more specific certifications for sustainable products and increased focus on sustainable packaging. Supermarket analyst Phil Lempert predicted beverages including teas and carbonated drinks will highlight water from different regions. BeverageDaily.com (France) (2/25) LinkedInFacebookTwitterEmail this Story
  • Squeezing growth potential out of juice
    Prompted by its healthy reputation, consumers are choosing juice at all parts of the day, and are moving past apple and orange in favor of innovative flavors. However, juice sales fell 4% in the first half of 2012, perhaps because juices can be expensive compared to other beverages, said Beverage Marketing's Gary Hemphill. The vegetable juice and vegetable-fruit blends category is the exception, and is now ahead of 2006 levels, according to Beverage Marketing. QSR Magazine (2/2013) LinkedInFacebookTwitterEmail this Story
  • Coke wins Kosher certification for Minute Maid, Simply juices
    The Orthodox Union has awarded Kosher certification to several of Coca-Cola's Minute Maid and Simply juices. "Having the OU 'stamp of approval' for so many Minute Maid orange juice choices is welcomed news for juice drinkers who follow the OU kosher diet," said marketing vice president Charles Torrey. BevIndustry.com (2/25) LinkedInFacebookTwitterEmail this Story
  • Mamma Chia plants seeds for growth
    Mamma Chia, founded by Janie Hoffman in her home kitchen, is now one of the nation's fastest growing natural juice companies. The company has hired Matt Buckley, formerly of PepsiCo and Naked Juice, as executive vice president for sales and marketing and plans to launch a "chia vitality snack." BevNet.com (2/25) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
 
  Marketing Report 
  • Dr Pepper's Ten impresses Olympic gymnast
    McKayla Maroney, the Olympic gymnast who was famously "not impressed" in a photograph that went viral, will appear at a promotional event for the Ten line of soft drinks from Dr Pepper Snapple Group. The event at New York's Penn Station will launch 7Up, A&W, Canada Dry, RC and Sunkist drinks in the 10-calorie line, with the goal of showing "we're finally getting [Maroney] impressed," said Regan Ebert, senior vice president for marketing. The New York Times (tiered subscription model)/Media Decoder blog (2/25) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Shared joys make a friend, not shared sufferings."
--Friedrich Nietzsche,
German philosopher


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