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January 25, 2013
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News for mobile marketing professionals

  Top Story 
  • Most mobile videos aren't viewed on the go
    Stay-at-home Web surfers are responsible for almost two-thirds of all mobile video views, according to an On Device Research study. More than a third of all views occur in a room where there's another screen available, with mobile viewing peaking during TV prime time, the study found. Mobile Marketing Magazine (1/23) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Golden State Warriors go mobile to engage fans at games, everywhere
    California's Golden State Warriors are reaching out to fans -- both at games and on the go -- via mobile and social marketing, using an array of digital initiatives powered by Phizzle. SMS, the mobile Web, real-time alerts and a mobile application are all part of the effort. "Everything that we do on the website, we have to think about how to translate it for the mobile site. It's a channel that is going to be increasingly important over the next few years, and it's something that we want to be known as a leader of in the space," said Kevin Cote, director of digital marketing for the basketball club. Mobile Marketer (1/25) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Retailers quickly turning to mobile point-of-sale
    Point-of-sale mobile devices that allow associates at retailers to engage customers are becoming the norm, and the next step will be POS directly controlled by customers, according to a report by Boston Retail Partners. "When we asked our survey respondents about their current POS hardware device utilization versus their plans for the end of 2014, we saw a large decline in the use of traditional hardware. Retailers are shifting their point-of-sale to tablets or mobile devices, including customer-owned mobile devices," said Boston Retail Partners principal Ken Morris. (1/25) LinkedInFacebookTwitterEmail this Story
  • Responsive design wins marketing plaudits, but has its limitations
    Marketers are rushing to embrace responsive design as a way of providing a consistent experience on a variety of digital devices. But it's important to recognize the limitations of the technology and that, in the end, it's really about providing the best experience on any screen, some say. "If you get into this HTML5, hybrid mindset and start pretending that a screen is a screen is a screen, you starting forgetting about the customer experience," observed Tom Daly, group director of mobile and search at Coca-Cola. Mobile Marketer (1/25) LinkedInFacebookTwitterEmail this Story
  • Travel industry has much more to explore in mobile
    The travel industry has moved aggressively into mobile, meeting the utilitarian needs of travelers for schedules, bookings and tickets on their devices. Yet there are even more ways for the industry to engage fans via mobile, including video content and games during airline flights, and customer reviews and recommendations from hotel chains. (1/25) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile to play a growing role in publishing business, survey finds
    A survey finds that 100% of participating publishers say they expect to have a mobile format for their content by the end of the year. The Alliance for Audited Media Survey found 40% of the publishers expect to be garnering between 1% and 9% of their revenue from the digital products by the end of 2014, while another 27% predict revenue of between 10% and 19%. More than half of business publications have already erected paywalls for subscribers, with newspapers reaching 48% and consumer magazines least likely, at 22%. eMarketer (1/25) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Message seen as the key to unlocking mobile display's promise
    The potential of mobile display ads is great, but so far they're falling short due to the difficulty of coming up with just the right message, Ed Deutscher, HSN's operating vice president of emerging platforms for mobile and connected home, said at a Mobile Marketer webinar. "Certainly [display ads] have the benefit to drive eyeballs, but the question is around the right messaging to provide on those ads that will ultimately lead to conversions. ... Mobile ads become distractions in many cases and people don't need that distraction," Deutscher said. Mobile Marketer (1/25) LinkedInFacebookTwitterEmail this Story
  • Mobile voice recognition establishing a wider footprint
    Speech recognition technology is spreading rapidly, even coming to mobile apps. The key is the opening of Apple's Siri and Google's Android SDK to third-party developers. "Apple and Google are the major forces that are not just advancing voice recognition technology, but advancing voice as a means to interact with our phones, PCs and tablets," said Chris Silva, mobile analyst at the research firm Altimeter Group. B2C Marketing Insider (1/24) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • New Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use of mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Click here to view more job listings.

In youth we learn; in age we understand."
--Marie von Ebner-Eschenbach,
Austrian writer

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