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December 21, 2012
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News about digital retail commerce

  Top Story 
  • Exec: Google aims to be a resource, not a retailer
    Google Shopping's upgraded page and the company's recent purchase of BufferBox don't mean the search giant wants to become a retailer, said Sameer Samat, Google Shopping's vice president of product management. Instead, the company wants to create a level playing field for retailers that don't have the resources of big players such as Amazon and Rakuten, he said. All Things D (12/20) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
  • L.L. Bean and other merchants make final holiday push
    Online retailers including L.L. Bean have extended their deadlines on this year's holiday orders, and some are going above and beyond to cater to consumers who have more shopping options than ever before. "Consumers are going to buy when they want to buy. There's no changing that, so we have to be ready," said L.L. Bean CEO Chris McCormick, who worked the line along with other executives this week to ensure smooth deliveries. ABC News/The Associated Press (12/21) LinkedInFacebookTwitterEmail this Story
  • Online retailers see 13% rise in seasonal sales
    Online retail sales hit $35 billion between Nov. 1 and Dec. 16, a significant but smaller-than-expected 13% increase over the same period last year, according to ComScore. "With many retailers extending their free shipping offers into Tuesday and Wednesday of this week, we just may see the sort of late-season jolt needed to push growth rates back into the mid-teens," ComScore chairman Gian Fulgoni said. CNET (12/20) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Home Depot reaps rewards following mobile upgrades, study finds
    A new mobile website and updated mobile application are paying off handsomely for Home Depot, according to a Google study. The big-box retailer saw a 100% increase in mobile conversions year-over-year for the first half of 2012 after instituting new forms of advertising, a new website and app features, including location capabilities. "Location is a hugely important signal for any brick-and-mortar business, particularly when it comes to providing a good mobile experience," said Brendon Kraham, Google director of global mobile sales and product strategy. (12/21) LinkedInFacebookTwitterEmail this Story
  • PayPal tests payment system at 16 retailers
    EBay-owned PayPal is testing a payment system at 16 chains, including Home Depot, Toys R Us and Guitar Center, that lets shoppers pay either by swiping a card sponsored by MasterCard or entering their PayPal login and password. The company is also expanding on an effort to innovate mobile-payment options. "We'll be taking information from these projects and use what works best," said Don Kingsborough, vice president of retailer and emerging markets. Internet Retailer (12/20) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • EBay targets late shoppers in 2 cities with mobile campaign
    The eBay Now mobile application is at the center of eBay's outreach to late-season holiday shoppers on both coasts that includes free delivery. Says eBay, "From Dec. 17 to 22, eBay Now is keeping its delivery reindeer -– aka shopping valets -- running until midnight, which means customers in San Francisco and New York City can buy last-minute gifts from hundreds of local stores and have them delivered anywhere in the cities for free -– in as little as an hour." (12/21) LinkedInFacebookTwitterEmail this Story
  • Amazon takes top 2 spots for customer satisfaction
    Amazon's U.K. website ranked highest in customer satisfaction in an annual survey by ForeSee. The retailer's U.S. domain came in second, and John Lewis ranked third. The survey measured British consumers' satisfaction with retailers' commerce websites. (12/20) LinkedInFacebookTwitterEmail this Story
  • Burberry video content appears as greeting card comes to life
    Burberry is releasing an 80-second video greeting card that shows off its flagship location at 121 Regent St. in London. The animation of the card shows a silhouetted couple enjoying the store to the sound of Laura Marling's "Goodbye England (Covered in Snow)." "Burberry walked the line well between creating visually beautiful content while featuring the brand name," Christine Kirk, chief executive of Social Muse Communications, said of the video. Luxury Daily (12/20) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Interactive Advertising 
  • Apps are not the sole answer to mobile strategy, analysts say
    Mobile applications are an important way to reach consumers, but a mobile strategy needs to be more diverse, writes Rimma Kats. Mobile websites, QR codes and SMS as well as mobile advertising all have their roles to play as part of a larger marketing plan. "An app should be integrated into a larger campaign, or be a part of a larger mobile presence that should also include mobile Web and social campaigns," said Kunal Gupta, CEO of Polar Mobile. Mobile Marketer (12/21) LinkedInFacebookTwitterEmail this Story
  Legislative & Regulatory 
  • Official: Contextual ads for kids have always been OK under COPPA
    Speculation that new Federal Trade Commission privacy rules might allow Facebook to target contextual ads at children misses the point, FTC officials say -- because contextual advertising to kids was never barred under the original 1998 Children's Online Privacy Protection Act. "It's not new," said FTC attorney Mamie Kresses. "Contextual advertising ... has always been acceptable without prior notice and consent." Advertising Age (tiered subscription model) (12/20) LinkedInFacebookTwitterEmail this Story Spotlight 
  • Why data sharing is the "new black" for fashion retailers
    The fashion industry, relatively unchanged for decades, has been transformed in recent years by the always-connected consumer. At Retail's BIG Show, Jan. 13 to 16 in New York City, renowned entrepreneur and Wednesday agency's Oliver Walsh will share how the emergence and adoption of social networking and the social graph is changing fashion forever, and why data sharing is the "new black" for fashion retailers now embracing the latest technological advancements. Learn more. LinkedInFacebookTwitterEmail this Story
  • What tips the scales for customers when they holiday shop online
    When it comes to holiday shopping this year, social and mobile optimization can take a back seat for shoppers looking for more simple pleasures like guaranteed on-time delivery and good deals.'s Fiona Swerdlow explains why these were among the highest ranked customer expectations in the 2012 e-Holiday pre-holiday study, and why these fundamental marketing techniques should be front and center of retailers' holiday plans up through the end of the holiday season. Read more. Blog (11/6) LinkedInFacebookTwitterEmail this Story
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American author

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