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January 21, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  Trendwatch 
  • Can HP convince brands to pay for augmented reality?
    HP's Autonomy division hoped to get marketers hooked on augmented reality by offering its services for free -- for more than a year -- to large and small brands. With 15,000 or so campaigns under its belt, HP's AR team has built up an impressive library of case studies, but some marketers say that while they're happy to use free tools, they aren't yet ready to pay for augmented-reality campaigns. "If I had to pay, I wouldn't -- not right now," says Chad Labass, marketing manager for Freestyle Watches. Advertising Age (tiered subscription model) (1/18) LinkedInFacebookTwitterEmail this Story
  • Magazines ramp up prices for digital editions
    Some major publishers are charging readers more to access their magazines online than to subscribe to their print editions, in a bid to reset the ultra-cheap subscription pricing that left print editions vulnerable to shifts in advertising trends. "This represents an opportunity for the magazine business to become more leveraged toward consumer revenue and a little less dependent on advertising," said David Carey, president of Hearst Magazines. The Wall Street Journal (1/18) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Mobile shoppers are projected to spend $37.44 billion in 2013
    U.S. consumers will spend $37.44 billion on purchases made using their smartphones and tablets in 2013, according to an eMarketer analysis, compared with $23.72 billion in 2012. The uptick will be driven, in part, by a 24% increase in the total number of mobile shoppers, who will account for 62% of all digital shoppers by the end of the year. eMarketer (1/21) LinkedInFacebookTwitterEmail this Story
 
  • Target trades one game for another to better engage fans
    Target is sitting out the Super Bowl this year as far as TV advertising is concerned and will instead focus its energies on a mobile and online campaign. The "Snack Bowl" campaign is built around a mobile game that lets players challenge their friends. "We're viewing digital as a lot more than shopping online -- it's an opportunity to connect with guests better," said a company spokesman. Mashable (1/20) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Why it's time for your website to get sectioned
    Using sections in HTML5 is a powerful way to improve the structure of a site's code base without affecting accessibility, writes Heydon Pickering. The arguments against sectioning simply don't add up, as many downsides of HTML5 sections tend to be side effects of the relative newness of HTML5, Pickering adds. "Sure, if you're lazy, don't bother with sectioning, but don't pretend you're doing it on principle," he writes. SmashingMagazine.com (1/18) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Should your footers join the dark side?
    Dark-colored footers can be a striking and functional way to finish off a Web layout, writes Jake Rocheleau. This article rounds up some of the best ways to use "dark footers," along with a gallery of examples of sites that use the design feature to good effect. WebDesignLedger.com (1/18) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to get started with making your mark on LinkedIn
    It takes just minutes to set up a LinkedIn page for your business, and a page can go a long way to help promote your company's services and improve your reputation, writes Susan Gunelius. Be sure to tout specific products and services on your page, starting with your star product, and make sure your page has an appealing cover image. It's also a good idea to solicit testimonials from fans on the network, she notes. Forbes/Work in Progress blog (1/20) LinkedInFacebookTwitterEmail this Story
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Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote  
Give me six hours to chop down a tree and I will spend the first four sharpening the axe."
--Abraham Lincoln,
16th U.S. president


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