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January 15, 2013
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News for mobile marketing professionals

  Top Story 
  • Go multichannel to make the most of a multiscreen world
    Taking consumers' increasing use of multiple screens into account is now an essential aspect of marketing analysis, ForeSee President Larry Freed said at the NRF 102nd Annual Convention & Expo. Consumers have more options and are better informed than they used to be, so marketers need to adapt. "The consumer is a multichannel, multidevice consumer and they have power that they have never had before -– they are in control. They have the power -- you better satisfy their needs and exceed their expectations or they are going to go elsewhere," Freed said. (1/15) LinkedInFacebookTwitterEmail this Story
5 Steps to Building a Mobile Marketing Strategy
Looking for ideas for your 2018 marketing plan? Join Vibes webinar on December 7th to learn the steps that will help you jumpstart your mobile execution plan, from building a business case, budget allocation, to the channels (SMS, MMS, Mobile Wallet, Push) you should select for your goals & objectives. Sign Up Now.
  Consumer Engagement 
  • Golf Digest readers can test a TaylorMade club via mobile
    TaylorMade Golf is giving Golf Digest readers a chance to virtually test a golf club before it hits the market with an augmented-reality ad. By downloading a special application and scanning the ad, mobile users can access various views of the R1 driver, customize it to their swing in three ways and then watch the results of a "test swing." Mobile Marketer (1/15) LinkedInFacebookTwitterEmail this Story
  • US Bank offers mobile bill payment with just a scan
    US Bank customers now have the option of paying bills with a simple scan using their mobile devices and Mitek's Mobile Photo Bill Pay software. No additional data entry is required. "Mobile banking and mobile payments continue to be a priority for US Bank as we take advantage of new technology and deliver added convenience to customers via their mobile devices," said Niti Badarinath, head of mobile banking at US Bank. Mobile Marketing Magazine (1/14) LinkedInFacebookTwitterEmail this Story
  • "Showrooming" is a marketing fact of life that can be addressed
    Mobile "showrooming" is a fact of life for marketers that must be addressed in a positive way, so that consumers will have a reason to stick with a particular retailer or brand beyond pricing, according to speakers at the NRF 102nd Annual Convention & Expo. "It's no longer about price; it's about high touchpoints -– more importantly a store that's been defined to let consumers shop and browse. We still need to be front and center in the retail community," said Joseph C. Magnacca, president of daily living products and solutions at Walgreens. (1/15) LinkedInFacebookTwitterEmail this Story
Let's Save the Advertising Industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. Here are a few things you can do to ensure your ads are viewable, brand-safe, and fraud-free. Download the one-pager
  Marketing & Sector Solutions 
  • PayPal teams with NCR to spread mobile payments
    PayPal may have scored a competitive edge over Square by cutting a deal with NCR, an established company that powers payments for half the nation's major retail chains and 38 of the top 100 restaurants. The initial service at restaurants will build on NCR's Mobile Pay application that includes order placement and checkouts, services that eventually will be incorporated into PayPal's apps. NCR is looking to form similar deals with other firms. VentureBeat (1/14) LinkedInFacebookTwitterEmail this Story
  • Social, mobile put customer in control, says IBM's Jill Puleri
    Mobile and social media are now at the heart of the shopping experience for consumers and should no longer be considered mere add-on channels for marketers, Jill Puleri, vice president at IBM Global Business Services, said at the NRF 102nd Annual Convention & Expo. "The revolution is over. The customer is in control, and the demand is changing daily," she said. Mobile Marketer (1/15) LinkedInFacebookTwitterEmail this Story
Agency Secrets to Doubling Client Revenue
See How to Boost Leads 5X, Drop CPL By 80% - All In 6 Months. Agency, PlanStartGrow (PSG) shares their client success strategy. Learn how they used the synergy of analytics, automation, the sales pipeline and more to create $1billion in revenue for SMBs to date. Download the case study
  Industry By the Numbers 
  • Smartphones are most popular with millennials
    Millennials -- people between the ages of 24 and 32 -- boast the highest smartphone penetration rate, with 72% owning one of the devices, according to research by Forrester. Millennials are also the only generation in which the iPhone is the leading smartphone, with 29% of mobile users in that demographic using the Apple device. eMarketer (1/15) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Scoutmob mobile deals are now part of Google Field Trip
    The Field Trip service from Google's Niantic Labs, which alerts mobile users to useful information they specify about their surroundings, now incorporates information about Scoutmob's free mobile deals. Scoutmob replaces Google Offers in Field Trip. "This reduces all the friction to the consumer. The consumer doesn't have to do anything except go to a business they see on the map," said Scoutmob co-founder Michael Tavani. ClickZ (1/14) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright

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