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November 6, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • AP offers HD video for newspapers
    The Associated Press is offering an HD video service to newspapers that allows them to select just the content they want on a revenue-sharing basis. "You get broadcast-quality news online. ... This type of product was out of range for most newspapers before; now they don’t have to invest in costly video equipment,” AP CEO Gary Pruitt told the Inland Press Association. (11/5) LinkedInFacebookTwitterEmail this Story
  • Storify seeks wider audience for journalistic mission
    Storify's co-founder says the site's mission is to find and share meaningful, journalistically sound news amid the cacophony of social media, a mission it hopes to bring to a wider audience than the journalism community as it tries to monetize its model. Journalism needs "to go and play in social media where the audience is and basically apply journalistic principles to social media," Burt Herman says. (11/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  • New York Times uses election coverage to experiment with apps
    New aplications should have a more distinctive feel, and offer users something unique to the medium, The New York Times says, and so the paper is using its election coverage to experiment. “We want them to feel less like a feed of articles and have the same dynamic nature we’ve created with,” said Fiona Spruill, editor of the Times’ emerging platforms team. The challenge is complicated by the demand to provide live, interactive content across a wide array of platforms. Nieman Journalism Lab (11/5) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Local ad business is booming as smartphone usage rises
    Local advertising is booming, according to data from BIA/Kelsey. Local mobile advertising is performing particularly strongly as smartphone usage increases and could account for 58% of all mobile advertising by 2016. ClickZ (11/5) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • How journalists' personal online expression can hurt employer's brand
    Journalists' right to individual freedom of expression online is increasingly clashing with their employers' interests in maintaining an appearance of neutrality. Yet attempting to regulate what employees say online carries its own risks, Julie Posetti writes. "Twitter can't be treated as just another chunk of traditional media real estate by employers attempting to control professional journalists' activities in the space in the interests of corporate reputation management," she writes. PBS/MediaShift (11/5) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: Connecting with the communities we serve
    If you’re looking for a sustainable role for your newspaper in your community that is meaningful and profitable, you can’t afford to miss API’s Transformational Communities. This innovative workshop provides a framework for reimagining local information design by engaging connected audiences to become co-creators of content and community agendas. Learn procedures and best practices for engaging new and existing audiences and integrating their stories into print, online and broadcast workflows. Join Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, and a pioneer in news organization innovation, for a one-day workshop presented twice by the American Press Institute with The Poynter Institute: Dec. 7 in Arlington, Va., and March 11 in Chicago. You can call it a $100 bargain. We call it transformation. LinkedInFacebookTwitterEmail this Story
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It's impossible to move, to live, to operate at any level without leaving traces, bits, seemingly meaningless fragments of personal information."
--William Gibson,
American-Canadian author

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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