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- Why B2B marketers need to have a social media strategy
B2B marketers should be active on social media at least to initiate dialogues with peers and potential buyers, Philip Paranicas writes. "[S]ocial media has just as much a place in a B2B marketing plan and budget as tradeshows. Maybe more, since -- unlike tradeshows -- social media is an ongoing opportunity that continually attracts 'e-attendees,'" he writes. MarketingProfs
(3/12)     
- Using in-person meetings to make sales
In today's world of electronic communication, companies might be able to set themselves apart through in-person meetings with clients, Stephanie Faris writes. Do your research before attending a face-to-face meeting and use trip-planning tools to maximize the productivity of your travel. After returning home, follow up with your clients, she recommends. Intuit Small Business Blog
(3/12)
- Autoresponders may be underutilized, study indicates
About 60% of companies don't use autoresponders to gain information about people who visit their websites, a study by Optify indicates. Many of the companies that autorespond with e-mails respond too late or use poor calls to action, the study found. "The whole point of autoresponder is not to say 'thank you' but to say 'thank you' and provide additional value," Optify Chief Marketing Officer Doug Wheeler says. ClickZ
(3/12)
| Tech Edge | | |
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- How B2B marketers can get more value from Facebook
Build a better business-to-business marketing campaign on Facebook by targeting your audience and using the analytical tools that the social network provides, writes Ryan Pitylak, the CEO of Unique Influence. Post engaging, image-rich content and track conversions to find out which ad content is being shared the most, he writes. AllFacebook.com
(3/12)
- FirstRain adds customer intelligence to Salesforce Touch
FirstRain has added customer-intelligence software to the Salesforce.com Touch Platform. "FirstRain for Touch will provide customers with the right intelligence to help them connect with their customers in entirely new ways and accelerate business success," said Clarence So, Salesforce's executive vice president of mobile strategy. ClickZ
(3/12)
| Innovation | | |
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- How one company developed 2 revolutionary products
Developing a successful product is all about solving the problems that face your target customers. Innovation consultancy Continuum has been able to do that on multiple occasions, first with the development of the Reebok Pump and later with the creation of the Swiffer cleaning tool. The company has used a process known as "phase zero" that involves "stepping back from what we were asked to design and understanding really what the context was of the product we were asked to innovate," according to Continuum founder Gianfranco Zaccai. Fast Company online
(3/11)
- Creating the right culture for innovation
Developing successful innovations requires skill -- along with the desire to make a difference, writes Jorge Barba. "[I]t isn't as simple as asking everyone for ideas and them letting them roll with whatever is on their mind," he writes. "Unless the culture exists, set by the leader, don't expect anyone to take risks and experiment." InnovationExcellence.com
(3/12)
- BMA Minnesota Chapter -- Event -- The Mix: a B2B marketing mixer
BMA MN launches The Mix, a networking event for B2B marketers who work in FutureTense. New this year, BMA MN is bringing more ways to connect and collaborate with peers and leaders in the local marketing space. At the inaugural event on Thurs., Apr. 11, 4:30 p.m. to 6:30 p.m., Café Lurcat, 1624 Harmon Place, in Minneapolis, MN, attendees will mix and mingle with fellow peers, leaders, friends, and BMA speakers at a fun downtown location. Read more.
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