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October 18, 2010
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Today's Buzz 
More than 17 hours of B2B social media insights for just $99. From the comfort of your desk, join Jeremiah Owyang, Robert Scoble, Guy Kawasaki, and B2B social media marketing practitioners from companies like Adobe, Cisco, Intel, and SAP at SocialTech 2010 (live online Oct. 26, then on-demand for 3 months). Reserve your seat today.
Ideas in Action 
  • Will Google ever get social media right?
    So far, Google's forays into the social-media world haven't ended well, and while the search giant has another major social offering in the pipeline, some at the company worry that the company's geek culture makes it inherently unable to run an effective social network. "There is some belief at Google that their DNA is not perfectly suited to build social products, and it's a quite controversial topic internally. ... The part of social that's about stalking people, sharing photos, looking cool -- it's mentally foreign to engineers," says one staffer who has worked on the company's social-media projects. The New York Times (tiered subscription model) (10/17) LinkedInFacebookTwitterEmail this Story
  • Study: Twitter chatter can predict stock market trends
    Tweets might have the power to predict shifts in the price of stocks, according to a group of U.S. researchers. The scientists used a sentiment-analysis algorithm to determine whether the prevailing mood of tweeters was calm or panicky, and found that jittery Twitter chatter closely correlated with a slump in stock prices between two and six days later. The group says that after reviewing almost 10 million tweets, they've shown that their algorithm can predict daily stock market trends with an accuracy rate of about 88%. MIT Technology Review/The Physics ArXiv Blog (10/2010) LinkedInFacebookTwitterEmail this Story
The Ultimate Guide to Employee Recognition
Want to learn how to create a meaningful strategy that will yield higher levels of employee retention and engagement? Read "The Ultimate Guide to Employee Recognition" to learn about the case for employee recognition, how to secure management buy in, how to create a recognition program road map and implement a program.
BlogWorld Expo 2010 
  • Social media must be integrated for success, says Ford exec
    Ford is working to integrate social media into every department to ensure that it becomes part of the company's DNA, says Ford social-media chief Scott Monty. The company's successes in social-media marketing come from taking an integrated approach that incorporates earned, paid and owned media within a single campaign, he says. "Social media is front and center. ... It's baked in from the beginning. It's not an afterthought, where you get the rubber stamp, 'what are we doing for social media?' kind of thing," he says. SmartBrief/SmartBlog on Social Media (10/18) LinkedInFacebookTwitterEmail this Story
  • 4 things you need to host a successful tweetup
    Jason Falls writes that he has learned that every good tweetup has four things: a compelling narrative, a charming host, a suitable venue and a bevy of interesting and interested people. "You take the social media crowd, which is by nature extroverted, put them in a venue where they can meet and greet and put a fun drink in their hand and you're going to have a good time. The people make the party," he writes. Social Media Explorer (10/15) LinkedInFacebookTwitterEmail this Story
The Takeaway 
  • How to avoid annoying your Facebook fans
    Brands need to tread a fine line between engaging their fans with fresh content and bombarding them with spam, write Morgan Stewart and Michele Souder. Over-sharing is the quickest way to alienate your audience and tarnish your online reputation. "Post too often and you risk turning your Fans off. ... If you don't have something new, don't feel compelled to share," Stewart and Souder write. MediaPost Communications/Engage: Gen Y blog (10/15) LinkedInFacebookTwitterEmail this Story
Featured Content 

  • For the past 2 weeks, we have turned our poll questions and analysis over to 4 guest bloggers, each vying to become SmartBrief on Social Media's next poll analyst. We think they've all done a great job -- but it's up to you to decide who gets the honor.

    Who do you think should be our new poll analyst?

Mirna Bard, for her question/post "Do consumers want to be treated as individuals?"
Jeremy Victor, for his question/post "Has social media for business hit the mainstream?"
Erik Deckers, for his question/post "Is ghost blogging an acceptable business practice?"
Mike Sansone, for his question/post "What's your role in the social-media ecosystem?"

Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Editor's Note 
  • SmartBrief on Social Media job board launches this week
    See your company's name in lights: Post your jobs now on the new SmartBrief on Social Media job board. Jobs will start running on Wednesday. LinkedInFacebookTwitterEmail this Story
Google's culture is very much based on the power of the algorithm, and it's very difficult to algorithm social interaction."
--Charlene Li, founder of Altimeter Group, as quoted by The New York Times
LinkedInFacebookTwitterEmail this Story

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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.

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