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March 7, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  Revenue 
  • Media revenues should be 25% digital, says Deseret Digital chief
    Print media brands should aim for 1 in 4 dollars in revenue to come from digital media, Deseret Digital CEO Clark Gilbert said at the Borrell Local Online Advertising Conference. “When the disruption starts, it starts outside of your core business,” he said -- but that's no reason for established media brands to wait until a trend affects their bottom line before responding. NetNewsCheck.com (3/6) LinkedInFacebookTwitterEmail this Story
  • Freelancing in digital age: The best of times, the worst of times
    While it may be tougher for freelance writers to make a living through traditional outlets in the digital age, new opportunities to publish for money have also opened up, writes Mathew Ingram. Writer Nate Thayer recently complained that The Atlantic asked to rework one of his pieces for its magazine, but said that it wouldn't pay him for the work. Thayer's complaint omits any mention of other publishing options as e-books, Byliner singles and a number of publishing options that weren't available in the pre-digital world, Ingram says. PaidContent.org (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • Condé Nast woos online advertisers with subscriber data
    Condé Nast is planning to deploy its subscriber data to help brands better target their online advertising. The publisher will use a network of 450,000 "preferred subscribers" to glean insights and digital-targeting tips for its full base of 55 million subscribers. "We're taking data from the legacy business and leveraging it online. This is satisfying an advertiser need that we haven’t been able to do in the past," says Chief Marketing Officer Lou Cona. Adweek (3/6) LinkedInFacebookTwitterEmail this Story
  • NowThisNews sponsors 6-second startup pitch contest at SXSW
    A startup pitch competition sponsored by NowThisNews at South by Southwest will use Twitter's Vine platform, which limits clips to six seconds. NowThisNews is a news venture geared to digital and mobile, covering major news and issues of the idea in clips no longer than three minutes. TechCrunch (3/6) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  Media Industry News 
  • Other News
  Case Studies 
  • How Upworthy wins over liberal fans
    In less than a year, Upworthy has attracted more than 9 million monthly visitors by focusing on viral-friendly content with a liberal viewpoint. The site's co-founder Peter Koechley says the key is addressing content from the demand rather than the supply side, answering the question of how "you get people to care about important stuff amidst the avalanche of content we all face each day." PaidContent.org (3/6) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Last chance to register for Transformational Communities in Chicago
    Two of the biggest challenges in making the transition to new digital business models are engaging the communities media serve and changing the culture within incumbent organizations. The American Press Institute’s Transformational Communities workshop on March 11 in Chicago provides a framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Scientific progress makes moral progress a necessity; for if man's power is increased, the checks that restrain him from abusing it must be strengthened."
--Anne Louise Germaine de Staël,
Swiss author


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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     
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