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12 February 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Why Asia is ahead of the U.S. in mobile marketing innovation
    In terms of ad dollars flowing into mobile marketing, the U.S. is ahead of Asia. However, when it comes to innovation on the platform, Asian countries are well ahead, largely because of superior infrastructure, Asians' broad acceptance of ads on their devices and the fact that they are more likely to use mobile devices as their primary computing device, notes Christopher Heine. Adweek (11 Feb.) LinkedInFacebookTwitterEmail this Story
  • Bango targets Asia, Latin America for mobile payments growth
    Bango's latest share issue has raised $10.2 million that the mobile payments company says it will use to expand in Asia and Latin America. The strategy focuses on emerging markets where smartphone penetration is low, compared with the developed world, and credit cards are also more of a rarity, providing a clearer opening for mobile payments, this article notes. TechCrunch (08 Feb.) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  • New service offers mobile remittances in Indonesia
    Mobile-based remittances are now available to consumers in Indonesia from a partnership of mobile phone operator PT XL Axiata, Western Union and mini market chain Alfamart. "This service will aid those working overseas, especially in Malaysia and Saudi Arabia, in sending money to their relatives in a fast, safe and easy way," Dian Siswarini, XL director for technology, content and new business, said at the launch of the service. The Jakarta Post (Indonesia) (05 Feb.) LinkedInFacebookTwitterEmail this Story
  • Aircel looks to make mobile money a hit in India
    With a service much like Africa's hugely successful M-Pesa, India's Aircel subscribers will soon be able to transfer money, pay bills and withdraw cash via mobile. The new Mobile Money service "basically lets users store cash on their phones, and use it for transferring or shopping," said Geoff King, Aircel's head of mobile banking. The Hindu (India) (05 Feb.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • As Android surges in Hong Kong, ad spend follows
    With Android at 62% now commanding twice the market share of Apple iOS in the Hong Kong smartphone market, ad spending for Android campaigns increased 378% last year, according to AMAZE Mobile Media. The "iPhone got a head start in the beginning when the smartphone market first started, so Android lost a bit there. But as the Android system gained popularity, it took over the users who were on the Windows phone, Symbian users," commented AMAZE General Manager Penny Wong. (Singapore) (08 Feb.) LinkedInFacebookTwitterEmail this Story
  • Mobile advertising takes off in South Korea
    The mobile ad market in South Korea surged 184% in 2012, according to the Korea Communications Commission, and rapid growth is expected to extend into this year, with the market likely to almost double. Display ads on the mobile Web led the way among the different forms, with 92.3% of mobile users viewing such campaigns. Maeil Business Newspaper (South Korea) (06 Feb.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
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