February 12, 2013
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Stories from the Street
"Cash mobs" spread to locally owned restaurants
Consumers have organized "cash mobs" to funnel money to small, local shops, and now they are applying the same concept to help local restaurants. Andrew Samtoy, the leader of the cash-mob scene, partnered with Restaurant.com to organize "dish mobs" to support independent eateries in various cities. The mobs can help consumers "break the chain habit and try a place that's right around the corner that [they've] never discovered before," according to Christopher Krohn of Restaurant.com. Bloomberg Businessweek/The New Entrepreneur blog (2/11)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Caring for CustomersSponsored By
Developing a schedule for content marketing
How often you need to update your marketing content depends on what types of media you are using, writes Pawan Deshpande, founder and CEO of Curata. Post on your company's social media accounts frequently, and consider using a tool such as HootSuite to schedule your tweets. Update your blog at least once a week, and schedule e-mail newsletters based on your customers' preferences. MarketingProfs (2/11)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Keeping Shop
How to deal with the end of Saturday letter delivery
Businesses that depend on mail delivery will have some options for Saturday service once the U.S. Postal Service ends Saturday letter delivery in August. Businesses can set up post office boxes to continue receiving mail on Saturdays and use priority mail if letters must go out on the weekend, for example. Entrepreneur online/The Daily Dose blog (2/8)
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Reward your employees to maximize productivity
Rewarding your employees for their hard work is a good way to keep them motivated and create a strong community, writes Jacob Kache. "[T]he most effective rewards programs combine smaller, regular rewards, with bigger, more extravagant rewards at greater intervals," he writes. LeadChangeGroup.com (2/11)
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Managing the Money
Where to look for working capital
As the owner of a small company, working-capital funds can be key. Sources of working capital include equity investments, bank lines of credit, factoring, trade creditor arrangements and short-term loans. Entrepreneur online (2/11)
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Tips & Tools
How to stop malware from infecting your system
Malware and other cyber threats are on the rise, and a majority of businesses have reported IT security events last year. Strategies for protecting your computer include updating your operating system and browser, using tough-to-crack passwords and educating your employees about security best practices, writes Dave Johnson. CBS MoneyWatch (2/11)
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News You Can Use
State of the Union address will pledge a focus on jobs
President Barack Obama reportedly has promised Democratic lawmakers that he will use his State of the Union address to present issues such as immigration and education reform as means to boost employment. Tuesday's speech could be a defining moment for Obama, giving him the chance to set out his vision at a time when he has significant political capital. "He's never really had an opportunity like this -- and he probably won't have one again," write Sean Sullivan and Aaron Blake. USA Today/The Oval blog (2/8), The Washington Post/The Fix blog (2/8)
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SBA chief will leave her post
Karen Mills, who became head of the Small Business Administration in April 2009, will resign once a successor is in place. The SBA supported $106 billion worth of business loans to at least 193,000 businesses during her time with the agency. "Over the last four years, Karen has made it easier for small businesses to interact with the federal government by reducing paperwork and cutting through red tape," said President Barack Obama. CNNMoney (2/11), The Wall Street Journal/Washington Wire blog (2/11)
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SmartQuote
[Y]ou might be surprised how much good it can do to show your employees your appreciation with something concrete."
-- Jacob Kache, an account manager at O.C. Tanner, writing at LeadChangeGroup.com
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