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March 15, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Shift of media dollars from traditional to digital continues
    Marketers continue to shift media dollars from traditional media to digital, according to a Duke University study commissioned by the American Marketing Association. In August 2011, marketers said they planned to increase traditional media 1.3%, but by February this year, they said they planned to reduce traditional media spending by 2.7%. The business-to-consumer product market will see the smallest reduction in traditional ad spending, while the business-to-consumer service sector will see the greatest drop, the study found. eMarketer (3/14) LinkedInFacebookTwitterEmail this Story
  • Facebook could adopt Twitter's topical hashtags
    Facebook is looking to borrow from rival social network Twitter by incorporating use of the hashtag. Seen as a sign of heated competition for mobile advertising, Facebook is experimenting with the idea that clicking on a hashtag would pull up all posts about similar topics or events "so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads," write Evelyn M. Rusli and Shira Ovide. The Wall Street Journal (3/14) LinkedInFacebookTwitterEmail this Story
  • Marketers should live by 3 mandates, Adobe CEO says
    Marketers need to be willing to engage their audiences anywhere, they need to embrace Big Data and they need to communicate with other departments in their organizations, Adobe Systems CEO Shantanu Narayen said at a digital marketing summit in Salt Lake City. "CMOs are in a better position to predict future business than CFOs," he said. ClickZ (3/7) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Social media management on a large scale presents distinct challenges
    Handling social networks on a large scale requires different tools than a smaller operation does, Jeremy Epstein writes. To monitor large quantities of conversations, for example, tools such as TweetDeck are no longer useful and a natural-language processor might become necessary. When a large number of employees contribute to a company's social media management, audit trails and governance structure are a must to keep everyone organized and on-message, Epstein writes. SmartBrief/SmartBlog on Social Media (3/15) LinkedInFacebookTwitterEmail this Story
  • Study reveals the best interactive tablet magazine ads
    Of the 13,000 ads running on magazines' tablet editions in the second half of 2012, 9,500 were interactive and half of readers who saw them engaged with them, according to Starch Digital data from GfK MRI Starch Advertising Research. The automotive category -- for example, an Avis rent-a-car ad instructing readers to "Move/turn/shake" -- led the field in inspiring interaction, according to the study. Advertising Age (tiered subscription model) (3/14) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Galaxy S4's eye-tracking technology turns heads
    An eye-tracking program called Smart Display in the coming Samsung Galaxy S4 smartphone uses a front-mounted camera to keep tabs on whether a user is looking at the screen. The technology will allow users to scroll Web pages and e-mails by tilting the screen. The tool could also be used to pause videos watched through the Samsung Video Player if the viewer looks away from the screen. Network World (3/15) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Simplicity key to good mobile checkout design
    With a majority of mobile shoppers saying they prefer to check out using a browser over a dedicated application, it is crucial to keep a site's mobile checkout page user-friendly and hassle-free, writes Derek Nelson. He suggests keeping the number of question fields to a minimum to avoid frustrating shoppers, allowing visitors to check out without having to go through the time-consuming process of creating a user account and incorporating security reassurances into the design. (3/14) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Google offers information to help companies recover from online attacks
    Google has developed a free resource that informs business owners about what to do after they have been hacked. Among other topics, Google's "Help for Hacked Sites" explains how to evaluate the damage and identify the security weakness. "The most valuable service is helping a site owner to get their bearings and determine how to move forward after they hear the news that their site was hacked," according to Maile Ohye, who is on Google's Webmaster Support Team. Inc. online (free registration) (3/13) LinkedInFacebookTwitterEmail this Story
  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

Adventure is not outside man; it is within."
--George Eliot,
British writer

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