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December 7, 2012
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News for mobile marketing professionals

  Top Story 
  • Retailers invest more in mobile merchandising
    Retailers are expanding their mobile offerings this holiday season and making it easier for consumers to find and purchase any item they want. It's all about better merchandising on mobile devices, which are playing an ever-growing role in consumers' shopping habits. "Retailers are now integrating mobile into their marketing messages. They are gathering device information and leveraging that information to merchandise intelligently based on location, device type, browsing history and bandwidth," said Craig Besnoy, president and managing director of North America at Netbiscuits. (12/7) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Etsy overhauls mobile for holidays with an iPad focus
    Noting the potential of Apple's iPad for holiday shopping, Etsy has revamped its iOS application specifically to take advantage of the tablet's larger screen. "An Etsy visitor on an iPad is likely to view more pages and spend more time on Etsy than a visitor on any other mobile device, so, the first Etsy for iPad app includes features geared towards these highly engaged users," said Adam Brown, an Etsy spokesman. Etsy has also introduced an app for Android. (12/7) LinkedInFacebookTwitterEmail this Story
  • Mars offers branded holiday recipes in mobile campaign
    Holiday recipes that include the use of products from the Mars Chocolate's M&M and Dove brands are the draw for the company's holiday mobile campaign. Clicking on the ad in the "Today" show's iPhone application takes users to a landing page with a short video and the recipes as well as the option of creating a shopping list for ingredients on a separate site that can be bookmarked. Mobile Marketer (12/7) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Merchants can now highlight special events on Foursquare
    Enhancing the appeal of check-ins, local merchants can now promote special events to members of Foursquare, who in turn can share the special experiences with friends. "We think of local updates, specials, etc., as a sort of digital chalkboard -- a mobile version of the sandwich boards businesses often put out on the sidewalk -- and today's launch just enables businesses to share even more information with potential customers via Foursquare," said a Foursquare spokesperson. VentureBeat (12/6) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile offers a variety of ways for retailers to engage
    Although retailers may be anticipating the arrival of the mobile wallet and ever more sophisticated ways of engaging consumers on their mobile devices, something as simple as a shopping list function may hold the greatest sales potential, writes Steve Smith. As for trends to watch, the growing popularity of smaller 7-inch tablet devices may mean consumers will start bringing them along on shopping trips, introducing yet another way to reach customers. MediaPost Communications/MoBlog (12/6) LinkedInFacebookTwitterEmail this Story
  • Study: Ads relevant to news win more attention on mobile
    Two-thirds of U.S. consumers say they're more likely to pay attention to ads that are somehow relevant to the news they're paired with on mobile devices, according to a Mojiva ad network study. The result takes on added relevance in light of another finding, that almost 1 in 4 U.S. consumers say mobile devices are their primary source of news. ClickZ (12/6) LinkedInFacebookTwitterEmail this Story
  • Not all mobile users are prime targets for marketing
    More than 9 in 10 Americans own mobile phones, but only 48% can be described as "superconnected," according to research by Forrester. These are the consumers who hold the most potential for marketers, as they use their smartphones in the most sophisticated ways, tapping into applicationss for such things as networking, shopping, checking the news and managing bank accounts, according to Forrester analyst Melissa Parrish. VentureBeat (12/6) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Tapjoy tops 1 billion mark
    More than a billion devices have now activated Tapjoy, with about half that number added in just the past eight months. On a monthly basis, the mobile ad and monetization platform has about 110 million active users, with three-quarters outside the U.S., including 44 million in China. The big numbers reflect "the trend we're seeing in mobile apps as developers, content owners and ecosystem competitors around the globe support in-app commerce as the surest way to monetize apps," said Ted Pollak, a senior gaming analyst from Jon Peddie Research. (12/6) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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