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- IAB forms alliance with top Web companies to stop bad ads
Major Internet companies such as AOL, Facebook and Google and the Interactive Advertising Bureau have teamed up to form the Ads Integrity Alliance to fight ads that exploit trojan horses, malware, spam bots and the like. The group will look first at text-based paid search ads, where automation has left the industry vulnerable to criminal intrusion. "We see a lot of counterfeit goods and malware being carried through Flash-based ads," says Maxim Weinstein, executive director of StopBadware and head of the alliance. MediaPost Communications/Online Media Daily
(6/14)       
- Meme-licensing business can bring in big bucks
Some creators of "memes" -- tidbits of recognizable Internet content -- are making money licensing them, writes David Sax. Ben Lashes and Viral Spiral manage meme-licensing businesses that scour the Internet for prospects and sell the rights to reference memes to brands such as Lipton, Nokia and Nike. "Properly exploited, some memes can bring in anywhere from a few thousand dollars for a single licensed broadcast of a popular video to six figures for an integrated marketing campaign based around a meme," Sax writes. Bloomberg Businessweek
(6/14)
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- Google indicates future of B2B ads on Google+
A Google job listing suggests it may start running business-to-business advertising through the Google+ social network. Google+ does not run advertising currently, and analysts here speculate on how social advertising might work on the site. Techworld (U.K.)
(6/14)
- Syncapse gobbles up Clickable
Syncapse, the social-media management company, is to buy ad-tech company Clickable, in a move that will allow the company to fuse its analytics services with paid-media tools. The sale is a further sign the social-media business is maturing, writes Peter Kafka. "[A] consolidation wave has hit the industry in the last few months," he notes. Advertising Age (tiered subscription model)
(6/14), All Things D
(6/14)
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- Michael Goldberg to Deutsch after a stopover in PR
Michael Goldberg has been named partner and chief marketing officer at Deutsch's New York shop, ending his stint as senior partner and CMO at public relations firm Porter Novelli. An ex-Zimmerman exec, Goldberg says that he missed the world of advertising and didn't mesh with PR. "While many of the people I met along the way were nice and talented, we did not have similar wiring," Goldberg says. Advertising Age (tiered subscription model)
(6/14)
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- Aliens take over Facebook to promote "Falling Skies"
TNT has created a Facebook-powered interactive application to promote "Falling Skies" ahead of the alien-invasion show's second season. Users view a simulated Facebook feed drawing on their real friends and messages, but they gradually begin to see articles and videos relating to a supposed alien invasion. "If something like this happened in real life, we think this is the way people would really find out about it," said campaign creative chief Camm Rowland. ClickZ
(6/14)
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- Brands "gamify" spots with Microsoft's NUads format
Toyota, Samsung and Unilever will be the first brands to use Microsoft's NUads format, ad units that employ Microsoft's gesture- and voice-sensitive Kinect device. Toyota has already said it will create a Camry spot that will include a poll question that can be answered through the NUads connection, and Unilever will initiate NUads for the fragrance Lynx in the U.K. Adweek
(6/14), Mashable
(6/14)
| IAB News | | |
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IAB Advertising Technology Marketplace: DNT Town Hall Forum
How does Do Not Track technology impact your business? Can you afford the loss of revenue it may cause? You need to understand the consequences. The IAB Advertising Technology Marketplace -- on June 21 in New York City -- now includes live updates from the W3C Tracking Protection Working Group meeting being held concurrently in WA. Be among the first to hear and understand the developments, ask our team attending the meeting to investigate your specific questions, and get a clear understanding of what the future may hold. Join your peers, competitors, and partners in this imperative conversation. Already registered to attend are brand marketers and agency executives from Carat, Digitas, Estee Lauder, Hill Holliday, Sharp Electronics, OMD, and many publishers. Check out the full participant list. Register now to join them.
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