| Word of Mouth and social media marketing news |  |
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- Why honesty is a key ingredient to viral success
The most important thing a viral video campaign can do in connecting to viewers is to be honest about who is sponsoring the ad and to maintain the authenticity of unscripted moments, write Stephen Voltz and Fritz Grobe, the masterminds behind the "Coke and Mentos" viral video. Wal-Mart's 2012 attempt to sponsor an RV trip to Wal-Marts across the U.S. without revealing the brand's participation backfired by making the company look sneaky and violated ethical guidelines, they write. "Guard your authenticity every step of the way. It’s important currency in the world of viral video," they add. OnlineVideo.net
(1/22)
 | The Definitive Guide To User Management
Savings.com doubles registration rates. Sears.com recommends gifts for your friends' birthdays. Samsung increases time on site, commenting, and reviews. Universal Music Group outsources website registration. Find out how, plus best practices for capturing and leveraging the social profile data of your most profitable website users.
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| WOMM at Work
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- Customer buzz is transforming the pet industry for the better
Word-of-mouth-marketing in the pet industry is helping consumers to learn which pet stores are using good business practices so they can avoid retailers who support puppy mills, writes Ida Noack. This has led to pet boutiques holding adoption events in conjunction with shelters instead of turning to high-volume breeders. "A paradigm shift has occurred," she notes. Burbank Leader (Calif.)
(1/22)
- Coca-Cola launches interactive Super Bowl ad game
Coca-Cola on its Facebook page Tuesday debuted a 60-second spot for its Super Bowl "Mirage" campaign that features three groups of characters racing through the desert to get a Coke bottle. Consumers will be able to choose who wins the race by watching video "sabotages" that slow down other teams and unlock other content such as free coupons when they are shared. The 60-second ad will air in the first quarter of the Super Bowl, encouraging voting throughout the game, and the group that wins will determine which ad Coca-Cola shows immediately after the game. Advertising Age (tiered subscription model)
(1/22)
| Building Blocks of Buzz
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- 4 steps to earning more positive reviews on Facebook
To encourage customers to leave positive reviews on Facebook, businesses can offer a special promo code available on their Facebook pages to be used at checkout. The promo code serves to track what kind of customers are visiting the Facebook page most frequently and to send follow-up e-mails asking customers to leave a review on the page, writes social media marketing specialist Kristina Allen. Consider using paid ads to fuel even more earned media and take full advantage of Facebook as a platform, she adds. B2C Marketing Insider
(1/21)
- Learn the keys to getting better referrals
The first step to gathering better referrals from your clients is to do your research to figure out who is in their professional networks, writes Matt Anderson. "Google them, search LinkedIn contacts and think through what other people, groups or interests they have already mentioned in their life," he advises. You should also try to make sure your clients are aware of all of the different tasks your company is capable of performing. Duct Tape Marketing
(1/17)
- How to get started with making your mark on LinkedIn
It takes just minutes to set up a LinkedIn page for your business, and a page can go a long way to help promote your company's services and improve your reputation, writes Susan Gunelius. Be sure to tout specific products and services on your page, starting with your star product, and make sure your page has an appealing cover image. It's also a good idea to solicit testimonials from fans on the network, she notes. Forbes/Work in Progress blog
(1/20)
| Words from WOMMA
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- Content is king, but is my content the court jester?
Content is king. As marketers, it's a saying we're all too familiar with. While content generation feels like something that has come about in recent years, it actually has its roots (at least in terms of the digital landscape) dating back to an infamous article published by Bill Gates in 1996. Read more at WOMMA.
- Reviewing products you don't like without selling your soul
Your blog is going well. You’ve hit your stride in posting, you're inspired to write and people are actually reading it! You’re doing so well in fact that you’re being approached to receive products to try out and review on your blog. You gladly accept, receive the product and ... you hate it. Read about what to do next at All Things WOMM.
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Word of Mouth Marketing SmartBrief Issues:
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