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- How Facebook Cards could shake up online shopping, advertising
Facebook's Gifts service is a "very small" part of the company's revenue strategy, finance chief David Ebersman says, but a gift-card program may help change that. The program means users who receive Facebook Gifts from specific retailers will be mailed Facebook gift cards that can be exchanged for the gifted item, or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases. Adweek
(1/31)      
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- Analysis: Graph Search is Facebook's bid for Google's search crown
Facebook's Graph Search tool gives the social network access to a huge amount of customer-intent data that should allow marketers to improve their campaigns' performance, Dave Williams writes. Over time, Facebook is likely to dislodge Google as Web users' search tool of choice, Williams writes. "Such a shift will lead to massive changes in search volume, revenue and the monetary value of the social graph for consumers and brands of all sizes," he writes. Advertising Age (tiered subscription model)
(1/31)
- Why customer targeting matters
The best social media marketing builds relationships organically, IBM's Stefan Pfeiffer writes. "[P]ersonalized advertising that builds on what the customer already owns, identifies gaps and spots ways to expand the relationship is much more effective than trying to ram something down people's throat by inundating them with spam mail and other in-your-face methods," he writes. SmartBrief/SmartBlog on Social Media
(2/1)
- Social media harms at-work privacy, poll respondents say
Social networks were cited as a threat to on-the-job privacy by more than half of respondents in an AVG Technologies survey. The respondents said embarrassing pictures or videos of them had been posted by colleagues, and some said they had discovered co-workers gossiping about them online. Some say the issue has led them to limit or quit their networking. TheNextWeb.com
(1/31)
- What marketers can learn from a viral "Pep Talk"
A video called "Pep Talk" starring 9-year-old Robby Novak that offers life lessons has garnered 5.5 million YouTube views since its release Jan. 24. The video's success should teach marketers who want to get fans talking not to settle for pumping out boring content, Molly Delaney writes. Instead, marketers should focus on developing a simple message that resonates well via social channels. BostInno (Boston)
(1/31)
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Recent SmartBrief on Social Media Issues:
- Thursday, January 31, 2013
- Wednesday, January 30, 2013
- Tuesday, January 29, 2013
- Monday, January 28, 2013
- Friday, January 25, 2013
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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