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February 1, 2013
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Today's Buzz 
  • How Facebook Cards could shake up online shopping, advertising
    Facebook's Gifts service is a "very small" part of the company's revenue strategy, finance chief David Ebersman says, but a gift-card program may help change that. The program means users who receive Facebook Gifts from specific retailers will be mailed Facebook gift cards that can be exchanged for the gifted item, or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases. Adweek (1/31) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • Analysis: Graph Search is Facebook's bid for Google's search crown
    Facebook's Graph Search tool gives the social network access to a huge amount of customer-intent data that should allow marketers to improve their campaigns' performance, Dave Williams writes. Over time, Facebook is likely to dislodge Google as Web users' search tool of choice, Williams writes. "Such a shift will lead to massive changes in search volume, revenue and the monetary value of the social graph for consumers and brands of all sizes," he writes. Advertising Age (tiered subscription model) (1/31) LinkedInFacebookTwitterGoogle+Email this Story
  • Why customer targeting matters
    The best social media marketing builds relationships organically, IBM's Stefan Pfeiffer writes. "[P]ersonalized advertising that builds on what the customer already owns, identifies gaps and spots ways to expand the relationship is much more effective than trying to ram something down people's throat by inundating them with spam mail and other in-your-face methods," he writes. SmartBrief/SmartBlog on Social Media (2/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
Research and Reports 
  • Social media harms at-work privacy, poll respondents say
    Social networks were cited as a threat to on-the-job privacy by more than half of respondents in an AVG Technologies survey. The respondents said embarrassing pictures or videos of them had been posted by colleagues, and some said they had discovered co-workers gossiping about them online. Some say the issue has led them to limit or quit their networking. (1/31) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • What marketers can learn from a viral "Pep Talk"
    A video called "Pep Talk" starring 9-year-old Robby Novak that offers life lessons has garnered 5.5 million YouTube views since its release Jan. 24. The video's success should teach marketers who want to get fans talking not to settle for pumping out boring content, Molly Delaney writes. Instead, marketers should focus on developing a simple message that resonates well via social channels. BostInno (Boston) (1/31) LinkedInFacebookTwitterGoogle+Email this Story
  • Social SMBs can easily spread themselves too thin
    Assigning too few resources to an overly ambitious, cross-platform marketing effort can derail a small business' social media marketing, Lisa Wirthman writes. Small businesses are better off using social tools strategically and engaging in restrained promotion, Wirthman writes. Forbes/CapitalOneSpark blog (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
  • #Follow Friday: MMA SmartBrief
    Don't ignore all the exciting innovations in the mobile-marketing sector. Sign up for MMA SmartBrief today and make sure your digital strategy is ready for the mobile revolution. LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Social Media Manager, Senior-IEB-XBOX Live (815603)MicrosoftRedmond, WA
Social Media Manager HuluGreater Los Angeles Area, CA
Social Media TechnologistMetLifeNew York, NY
Associate Program Manager, Social Media StrategyLiberty Mutual InsuranceGreater Boston Area, MA
Director, Social Media/MarketingMarriott InternationalBethesda, MD
Manager Social Media MattelEl Segundo, CA
Click here to view more job listings.

Facebook taketh away, but Facebook giveth, too."
--Megan Garber, writing at The Atlantic online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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