| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- Pepsi Bottling Ventures named Bottler of the Year
Pepsi Bottling Ventures, with 28 distribution and bottling facilities, has been recognized by Beverage Industry magazine as Bottler of the Year. Based in Raleigh, N.C., the partnership with Suntory International and PepsiCo is the nation's largest privately held Pepsi bottler and is planning continued growth through product innovation, supply chain efficiency and geographic expansion. BevIndustry.com
(1/11)     
- Republic of Tea announces product launches
Republic of Tea said it is introducing a line of SuperHerb teas that contain antioxidants and nutrients, as well as a range of large tea pouches for iced tea. The first SuperHerb tea, Moringa, blends Moringa leaves and green rooibos, and will be available in February, with more varieties to launch later in the spring. Drinks Business Review
(1/14)
- Honors aplenty for limited-edition Coca-Cola bottles
Limited-edition aluminum Coca-Cola contour bottles with graphics by fashion icon Jean Paul Gaultier have been recognized with four design awards. The most recent is the Worldstar Award from the World Packaging Organization, which follows honors from Starpack, the Cans of the Year Award and Best of Metal. Packaging Digest
(1/11)
| Health and Nutrition | | |
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- Interest in sweetener blends on the rise
Representatives of leading ingredient companies expect to see growing interest in low-calorie sweetener blends. "With the increase of obesity and diabetes, I think we’ll begin to see companies really embracing this blending concept," said James Kemplen, vice president of marketing for Sweet Green Fields. "Both domestically and in Europe, if you look at the most successful products that have been utilizing stevia, you’re beginning to see that a balance between fructose and sucrose and stevia extracts actually provides an excellent tasting product." Beverage World Publications Group
(1/10)
| Marketing Report | | |
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- Green Mountain brews "Perspectives" campaign
Green Mountain Coffee Roasters has begun a campaign called "Perspectives," based on research showing that a better cup of coffee in the morning can lead to a better day. The first TV ad, filmed from the perspective of the coffee-drinker, includes the voiceover message: "Everything’s better with a great cup of coffee…Exceptionally smooth, with a harmonious blend of flavor and aroma." MediaPost Communications
(1/11)
- Food companies are not expected to trim marketing
With food prices expected to rise 3% to 5% this year, marketing budgets are expected to stay fairly stable, said analyst Erin Lash of Morningstar. "I haven't heard any companies discuss cutting marketing budgets at this time," she said. "From our perspective, investing behind product innovation and marketing support are essential to ensuring that brands stand out from other national players as well as private-label offerings." Advertising Age (tiered subscription model)
(1/14)
- Campbell launches contest for meal-planning app
Campbell Soup is asking developers to submit Web and mobile applications through its Hack the Kitchen contest, with a grand prize of $25,000, plus a $25,000 contract to develop the app. "We want to make the entire dinner process easier -- from choosing what to eat and how to prepare it, incorporating pantry items and understanding the health benefits of various meal options," said Adam Kmiec, director of global digital marketing and social media. "We are hoping to see ideas that incorporate these key elements." Mashable
(1/12)
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