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February 4, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • How mobile is changing the way e-tailers look at shopping carts
    The rise of mobile platforms is changing the way that people shop, and leading many people to browse on one device before making a final purchase on another, according to an eMarketer report. That means that abandoned shopping carts don't necessarily reflect lost purchases, the report argues. "Retailers should reimagine shopping carts, combining the functions of a shopping list with those of a shopping basket," it adds. eMarketer (2/4) LinkedInFacebookTwitterEmail this Story
  • FTC offers new privacy guidelines for mobile industry
    The mobile industry should improve privacy protection and allow device users to opt out of ad-network tracking, the Federal Trade Commission argues in a new set of nonbinding recommendations. Outgoing FTC chief Jon Leibowitz called the mobile sector "a sort of Wild West" and called for industry players to act to tackle its "unique privacy challenges." Separately, the social networking application Path has agreed to settle with the FTC for $800,000 over charges that it collected children's personal information. The Wall Street Journal (2/2), Adweek (2/1) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Brands get another way to target Facebook users
    Facebook is testing Suggested Page ad units that let companies advertise in the news feed of people who haven't "liked" their brand. The minimalist units are "among the least social units Facebook has on offer," and likely reflect an effort by Facebook to encourage more advertisers to buy news feed space, Tim Peterson writes. Adweek (2/1) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How to make your code easier to update
    Easy-to-change code is "the Holy Grail of programming," writes Patkos Csaba -- but many sites and applications are still plagued by opaque source code and other problems. There are numerous techniques to make your code easier to update, but implementing them requires time and effort. "At the end of the day, it all comes down to how much you care," Csaba writes. NetTuts+ (2/1) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Web design tips from China
    Chinese websites often make extensive use of traditional Chinese art and calligraphy, to striking effect. Carol Francis rounds up a selection of the best and most beautiful Chinese websites. (2/1) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Are your online mistakes turning off your customers?
    Small businesses' Web-marketing missteps leave behind a trail of abandoned social media pages, out-of-date information and spam-clogged websites, writes Jennifer Shaheen. That digital detritus confuses and turns off potential customers. "Making sure that all of your digital marketing efforts are accurate, correct, and in alignment with your strategic plans is a form of customer service. When you get it right, it's easy for your customers to find you quickly," Shaheen advises. Small Business Trends (2/3) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
To attain knowledge, add things every day. To attain wisdom, subtract things every day."
Chinese philosopher

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