| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- Facebook plays critical part in Indian Web retailers' expansion
Facebook is taking a more prominent role for online businesses in India, as they look to engage existing customers and reach new ones with word-of-mouth marketing. Popular Indian apparel retailer Myntra.com says Facebook is responsible for a quarter of its revenues, while novelty item seller Chumbak relies on Facebook as its sole marketing channel. "Whether it's a product launch or a contest or even customer queries, it's honestly the best marketing tool a startup like Chumbak can have," said Chumbak CEO Vivek Prabhakar. ZDNet
(2/18)
| WOMM at Work
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- Maker's Mark changes course to avoid diluting WOMM
Kentucky bourbon maker Maker's Mark has reversed a decision it announced last week to reduce the alcohol content of its bourbon, following "overwhelming" outcry from fans, according to a statement from President Bill Samuels Jr. The brand has long relied on influential bartenders using the spirit in cocktails to fuel word-of-mouth marketing, but some said they'd be less likely to use a watered-down version of the product in the future. "We're humbled by your overwhelming response and passion for Maker's Mark. While we thought we're doing what's right, this is your brand you told us in large numbers to change our decision," said Samuels. TIME (subscription required)
(2/17)
, Time.com
(2/12)
- Netflix gets social media boost from "House of Cards" debut
Netflix scored major growth for its social media presence owing to buzz around the debut of its new political drama "House of Cards." The show's trailer is the No. 1 video on the company's YouTube channel with more than 1.2 million views, and the show garnered a peak of 18,796 tweets on Feb. 2, the day after its debut. Analysis from Trendrr showed that 63% of social media shares about the show were positive. LostRemote.com
(2/18)
- Facebook lets users pay to promote other people's content
Facebook is allowing users to pay to promote other people's posts, even without the original author's permission or involvement. That could have unintended consequences, such as users promoting others' embarrassing updates, but even well-meaning moves could prove to be obnoxious, Josh Constine writes. TechCrunch
(2/14)
| Building Blocks of Buzz
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- Convert customer reviews into content marketing with social media
Identifying satisfied customers is the first step in creating brand advocates who can produce high-quality content for social media marketing, writes Rob Fuggetta. Brands also need to take measures to make it as easy as possible for brand advocates to contribute reviews and photos that can be shared across social media platforms. Companies can then display these testimonials on their own media channels and track brand advocates to find out what kind of content is being shared, where and how often. Forbes
(2/15)
| Words from WOMMA
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- Honda wins WOMMA's 1st ever Driving Engagement Award at the Chicago Auto Show
One industry that continues to invest more and more into social engagement is the automobile business, and, as a result, WOMMA and the Chicago Automobile Trade Association created the Driving Engagement Award. Honda took home this inaugural award last week at the Chicago Auto Show for their "Honda Loves You Back" campaign. Read more at WOMMA.
- WOMMfest is tomorrow
Today is your last chance to join WOMMA and the biggest cross-country celebration of word of mouth marketing our industry has ever seen. Grammy-winning superstar Kristian Bush, "Content Rules" author C.C. Chapman and Gapingvoid cartoonist Hugh MacLeod will all be streamed live from Chicago to Atlanta and on to Seattle. Seats are still available. Register today.
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Word of Mouth Marketing SmartBrief Issues:
- Friday, February 15, 2013
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- Monday, February 11, 2013
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- Wednesday, February 06, 2013
| | | Lead Editor: Jesse Stanchak
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