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24 October 2012
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  Campaigns and Case Studies 
  • Muller yogurt introduces itself in mobile apps, websites
    European brand Muller yogurt is introducing itself to U.S. consumers with a mobile campaign that incorporates rich media and social links. The banner ads are running on a variety of mobile sites and in apps. "Given that the bulk of social engagement is tied to on-the-go activities, we see mobile as a logical place to establish a connection between Muller and our consumers," said Brian Hannigan, director of marketing at Muller Quaker Dairy. Mobile Marketer (18 Oct.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  Market Trends and Research 
  • Flurry: Weather apps lead user-retention rankings
    Communication applications are used most often and over the longest period of time, while weather, reference and sports scores apps lead all others in average user retention, according to a Flurry study. The study showed the best apps for generating ad revenue are those that are "used intensively and over time" and "those used infrequently but delivering high value," Mark Walsh writes. Overall 90-day retention rates have risen from 25% to 35% since 2009, Flurry estimates. MediaPost Communications/Online Media Daily (22 Oct.), PadGadget.com (22 Oct.) LinkedInFacebookTwitterEmail this Story
  • Mobile money a good bet in emerging markets
    The emerging markets of Africa are and will remain fertile ground for mobile money services, according to a study by Berg Insight. The marketplace of 61 million mobile money users around the world in 2011 is expected to increase to 381 million by 2017, with total transactions reaching $395 billion, the report finds. TechCrunch (22 Oct.), Billing & OSS World (22 Oct.) LinkedInFacebookTwitterEmail this Story
  MMA-EMEA News 
  • MMA Forum Istanbul 2012
    The 2012 MMA Forum Istanbul is the leading mobile marketing event that brings together professionals from across the mobile ecosystem. Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. At this year's forum, industry leaders will take the stage to share their insights on consumer engagement, strategies and tactics. Learn the mobile options available to you, including how to embrace mobile and integrate it into your daily business, effectively delight your customers and fiscally benefit your business. Don't miss out. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
It is utterly false and cruelly arbitrary to put all the play and learning into childhood, all the work into middle age, and all the regrets into old age."
--Margaret Mead,
American anthropologist


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