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November 8, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Schweppes redesign keeps history, adds sparkle
    Dr Pepper Snapple Group has updated the design of its Schweppes ginger ale bottles, keeping historic elements while tweaking them to appear crisper and more assertive. "Redesigning a brand with 230 years of heritage was no easy task," says Tony Jacobs, senior vice president of marketing. The Wall Street Journal (11/7) LinkedInFacebookTwitterEmail this Story
  • 7-Eleven coffee cups call the election
    7-Eleven customers predicted the winner of the presidential election with their choice of blue coffee cups for Barack Obama or red coffee cups for Mitt Romney. "Every time we have held the 7-Election poll, we go into it having no idea how American coffee drinkers will vote. That we have had such a successful track record is as much a surprise to us as anyone," said Laura Gordon, vice president of brand innovation. The sale of the cups has predicted the last four presidential elections. Convenience Store News (11/7) LinkedInFacebookTwitterEmail this Story
  • NineSigma tapped for beverage innovation
    NineSigma said it is working with a major beverage company on a filling system for high-acid beverages that uses natural ingredients and lower temperatures. "New natural additives that can preserve sterility and prevent cross contamination at filling could enable a lower temperature fill process, allowing for lighter weight bottles and/or elimination of heat set for PET bottles," said the company. FoodNavigator (11/8) LinkedInFacebookTwitterEmail this Story
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  Health and Nutrition 
  • Study: Black tea may prevent type 2 diabetes
    Researchers who studied data from 50 countries found a reduced rate of type 2 diabetes in places where people drink the most black tea. The study could not determine the cause and effect relationship between black tea consumption and rates of type 2 diabetes. WebMD (11/7) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Green Mountain works with Kroger on fair-trade promo
    Kroger and Green Mountain Coffee Roasters are promoting fair-trade coffee with a campaign that includes coupons and the chance to win a trip to see Grace Potter or Michael Franti live in concert. "Kroger has helped us amplify the message to coffee fans that fair trade provides high-quality coffee and helps to ensure a higher quality of life for coffee farmers and their families," Green Mountain executive Don Barberio said. Progressive Grocer (11/7) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Coke lets retailers test new concepts at marketing innovation center
    Coca-Cola's 15,000-square-foot Shopper Experience Innovation Center lets the beverage company work with retailers to test concepts such as product displays and store layouts. At the center, which opened in May, retailers can test shopper reactions before bringing the concept to their own stores. "I want to understand how we talk to a retailer in a way that’s going to really resonate with that retailer. So, a lot of the solutions that we develop and the things that we do are around how do we build the category," said Ron Hughes, director of shopper experience innovation for Coca-Cola Refreshments. Supermarket News (11/7) LinkedInFacebookTwitterEmail this Story
  Regulatory and Legislative Update 
  • New guidelines can help clear up food label confusion
    The many claims made on food labels can be confusing, and for some with food allergies, potentially dangerous, writes Deanne Brandstetter, nutrition and wellness VP for Compass Group North America. The group recently prepared updated guidelines for foodservice companies to use when labeling products, in a push to ensure labels accurately convey what's inside. SmartBrief/SmartBlog on Food & Beverage (11/8) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new members
    ABA would like to welcome new members ZICO Beverages LLC of El Segundo, Calif., and Big Geyser, Inc. (NIDA) of Maspeth, N.Y. ABA would also like to welcome reinstated associate members UL LLC of Northbrook, Ill., and Beverage Line Supply, Inc. of Lakeshore, Minn. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
Leave other people's mistakes where they lie."
--Marcus Aurelius,
Roman emperor

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