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February 22, 2013
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News for the outdoor power equipment industry |  Click here for GIE+EXPO information

  Top Story 
  Industry Buzz 
  • Caterpillar posts quarterly decline in global sales
    Caterpillar's worldwide sales declined 4% in the three months that ended Jan. 31 compared with the same period a year ago. The company cited a 12% drop in Asia-Pacific and an 11% decrease in North America. However, sales increased 3% in Latin America and 1% in Europe, Africa and the Middle East. Bloomberg Businessweek (2/20) LinkedInFacebookTwitterEmail this Story
  • Honda's robot mower among 4 devices to keep the garden green
    Four garden devices have emerged in the marketplace to make maintenance work easier, writes Daryl Nelson. They include the "Miimo" robotic lawn mower from Honda, which can trim grass on its own and stay within bounds with the help of a border wire. The machine is expected to become available in the U.S. this year and retail for about $1,600. (2/21) LinkedInFacebookTwitterEmail this Story
  Economic Indicators 
  • U.S. leading indicators continue to look up
    Despite higher payroll taxes and the prospect of budget cuts, the U.S. economy appears on track for sustained gains through the first half of the year, according to the Conference Board's index of U.S. leading indicators. The indicator was up 0.2% in January after a 0.5% rise in December, based largely on gains in the share and housing markets and small but steady employment gains. Bloomberg (2/21) LinkedInFacebookTwitterEmail this Story
  Inside & Out 
  • Use tough love to keep your team on schedule
    If your team keeps blowing deadlines, it doesn't help to keep quiet, writes Patty Azzarello. Public accountability and tracking show that being late is unacceptable, and they usually result in more projects being on time, she writes. "It's not about coming down hard on someone or being disrespectful or nasty. It's about moving the business forward," Azzarello writes. Fast Company online (2/20) LinkedInFacebookTwitterEmail this Story
  • A better way to think about your target audience
    You should think about your customers as individuals rather than as members of demographic groups if you want to create effective marketing messages, writes James Archer, CEO of Forty. He suggests creating a customer persona, giving that persona a name and understanding his or her habits and preferences and what motivates them. In meetings, he writes, your team would "no longer have to try to hold an abstract customer profile in their heads; they can simply ask, 'What would Sarah think about this?'" Inc. online (free registration) (2/20) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  • Obama and Republicans break silence and restart budget talks
    The White House and Republican leaders have restarted talks on how to avert across-the-board spending cuts set to take effect March 1. President Barack Obama spoke with Senate Minority Leader Mitch McConnell of Kentucky and House Speaker John Boehner of Ohio. White House spokesman Jay Carney said the conversations were "good" but didn't give any details. Reuters (2/21) LinkedInFacebookTwitterEmail this Story
  • Analysis: Business should back Obama's call for EU trade pact
    U.S. businesses should quickly express support for a free-trade agreement with the EU, as endorsed by President Barack Obama during his State of the Union address, according to The Economist. "The only reason for business not to throw everything it has behind [the Transatlantic Trade and Investment Partnership] would be if there were a bigger global trade pact to be had," the magazine notes. "Sadly, there is not." The Economist (tiered subscription model) (2/16) LinkedInFacebookTwitterEmail this Story
  • Attack of the "night people"
    In the mid-1950s, a late-night radio host named Jean Shepherd rallied his listeners -- who called themselves "night people" -- and ordered them to bombard bookstores with requests for a non-existent book called "I, Libertine." The surreal prank became a global sensation but got out of hand as the mainstream media began to investigate. "In our time of memes, virality, and reality blurring, the hoax Shepherd dreamt up seems extremely modern and prescient in its contours -- as does the fact that, eventually, it got out of his control," writes Matthew Callan. The Awl (2/14) LinkedInFacebookTwitterEmail this Story
  OPEI News 
  • Outdoor Power Report -- A quarterly update for OPEI members
    OPEI's quarterly summary of issues and activities is now available. Read the report. LinkedInFacebookTwitterEmail this Story
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You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
British writer

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