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November 28, 2012
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News for mobile marketing professionals

  Top Story 
  • Why mobile retailers need to beware poor site performance
    The good news for mobile is that it accounted for 16.3% of all online Black Friday sales this year. The bad news is that m-commerce page load times, averaging 18 seconds, was about twice the normal time, according to an analysis by Keynote. Experts say mobile retailers need to be wary of slow site performance, which can drive customers into the arms of a competitor. VentureBeat (11/27)
73% of Consumers Like Mobile Wallet Content
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  Consumer Engagement 
  • Nike mobile campaign highlights cold-weather gear
    Sportswear for the cold months of the year are the object of Nike's latest mobile campaign, with banner ads on Pandora's Android application. Users who click on the ad are taken to a landing page that shows off Nike's Hyperwarm styles for women. From there, users can explore other products and ultimately complete a purchase. (11/28) LinkedInFacebookTwitterEmail this Story
  • Estee Lauder taps fragrance in mobile ad to draw site traffic
    Estee Lauder's banner ad for its Pleasures fragrance on's mobile site, takes consumers to the company's site where they can purchase Pleasures, shop and share their finds on Facebook. A store locator is also available. "Estee Lauder has a very functional mobile e-commerce site, and small-ticket luxury items such as beauty and fragrance are strategic to support via mobile," said Ellie Nave, manager of client and media strategy at Morpheus Media. Luxury Daily (11/28) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • LeanMarket introduces self-serve real-time bidding for mobile ad space
    LeanMarket's real-time bidding service allows advertisers to instantly bid for and win ad space on a site that a particular mobile user is visiting -- a process that happens in less than a second. "Real-time bidding has been going on for years now, but all the software to help advertisers is designed for the enterprise. LeanMarket is self-serve and open to everyone regardless of budget," said founder and CEO Cyrus Lohrasbpour. VentureBeat (11/27) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  Making It Work 
  • Scan updates, refines its QR code app
    QR code scanner maker Scan has introduced an updated version of its application, offering greater simplicity of use and the option of scanning codes and saving them for later reference. A code generator is also available. The update builds on Scan's original app, which has been downloaded 25 million times. TechCrunch (11/27) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
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  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
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The foolish man seeks happiness in the distance; the wise grows it under his feet."
--James Oppenheim,
American poet, novelist and editor

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