| January 21, 2013 | News for the confectionery industry |
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| Market Trends |  |  |
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- Hershey events make February even sweeter
Hershey is hosting several events for couples and families during the month of February, including truffle-making sessions and breakfasts with Hershey characters. The month begins with a five-course meal at Hotel Hershey Feb. 1, with chocolate in the appetizers, salads, main courses and desserts. The Morning Call (Allentown, Pa.)
(1/19)     
| Diet & Health | | |
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- High-protein launches gain muscle
The U.S. is the strongest market for high-protein products, accounting for 19% of launches worldwide, according to Mintel. "Americans are looking for protein to aid in satiety, weight management and to boost muscle recovery and build muscle after a workout, making protein appeal to a broad audience in a great number of usage occasions," said Nirvana Chapman, an analyst for global food-science trends. Progressive Grocer
(1/18)
| Association News | | |
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Find the right candidate with NCA's Job Center
Looking for that perfect candidate? NCA's online Job Center is a great place to reach industry professionals. With around 200 searchable resumes, this resource has already proven quite powerful and valuable. To quote Rick LaRue of Sandamiri and Associates, "Given the cost of the Job Center ad versus the alternative of hiring a recruiting firm, there is no question that the better way to begin your search for an employee in the confectionery industry is to utilize the NCA's Job Center website."
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Tweet with us!
Are you on Twitter? Follow us @CandyUSA where we tweet about everything from industry happenings to ways to incorporate sweet little pleasures into your diet.
| Science & Technology | | |
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- Coke, Unilever sign on for facial-recognition technology
Unilever and Coca-Cola are among the brands signing on to a recently beta-tested method of using facial-recognition technology to study the emotional impact of ads. The service, by WPP's Millward Brown working with Affectiva, creates a proprietary metric called Affdex that examines the face for cues on emotional response to creative and information such as product claims. MediaPost Communications/MediaDailyNews
(1/18)
| Regulatory Update | | |
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- Editorial: Food safety rules deserve approval
 The food safety rules recently released for public comment would close holes in the current system but require payments from farms and food plants. The cost will likely be passed on to consumers, but the resulting improvements in food safety are worth the added expense, the San Francisco Chronicle's editorial board writes. San Francisco Chronicle
(1/18)
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