| News for the sign and visual communications industry |  |
- Wendy's revamps logo, revs up marketing
 Wendy's will launch an updated version of its logo in March, as part of a larger push to convince consumers to give the chain another try, said marketing chief Craig Bahner. The new logo, the first in 30 years, will include an older-looking version of the familiar girl with red pigtails and a simpler text style. "We want to signal to consumers that Wendy’s is on track and that it’s a different experience than maybe they’ve had in the past few years," said Bahner, who joined the company in April. BurgerBusiness.com
(10/11), The Wall Street Journal
(10/11)     
- Kroger unveils expansion plan
Kroger announced a growth plan that includes expanding the Kroger Marketplace format and selling apparel and other nongrocery items. "We are finding more and more opportunities to expand our stores and build new stores ... And there is tremendous opportunity to grow market share as we improve our customer experience while our competitors aren't," President and Chief Operating Officer Rodney McMullen said at Kroger's annual investor meeting, where the company said it will invest $200 million a year to expand in new and existing markets. The Wall Street Journal/Dow Jones Newswires
(10/16)
- State-of-the-art ShopRite to open on Long Island
A 68,000-square-foot ShopRite opening Sunday in the Long Island community of Selden, N.Y., will have energy-efficiency features, in-store dining, a wide range of prepared foods and ShopRite from home, a service allowing shoppers to place orders online for delivery at home or pickup. The store will also have full-service floral and butcher departments. Progressive Grocer
(10/11)
 | 3M Introduces the First Graphic Films that Optimize
LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
|
|
| Technology and Trends |  |  |
|
- ViewSonic adds to hospitality signage menu
Signage provider ViewSonic has added a 32-inch screen to its line of Full HD 1920-by-1080p commercial displays, a product the company says is aimed at companies in the hospitality industry. "A Full HD resolution LED panel is an important feature when it comes to staying competitive in today's mix of promotional messages," product marketing director Gene Ornstead said. Digital Signage Today
(10/16)
- Showrooming: Beat 'em by joining 'em
Traditional retailers can't fight the tide of technological progress that gives consumers growing control over where and how they shop, writes social strategist Tara DeMarco. "Showrooming is an opportunity, not a problem. Accept that it is not going away, and you start to see the many ways it can benefit your brand." Bazaarblog
(10/11)
| Government and Regulatory | | |
|
- U.S.-based retail chains challenge Quebec's French sign law
Big U.S. retailers including Wal-Mart, Best Buy, Gap and Costco have requested a ruling from Quebec's superior court to determine whether the government has the right to require the retailers to rework their signage to include French. The changes are required under Quebec's French-language charter, and infractions carry fines of $3,000 to $20,000. CBC.ca (Canada)
(10/14)
- Los Angeles looks to change billboard rules
The Los Angeles City Council will consider a proposed ordinance that would give the city a share of billboard revenue and allow it to avert future legal disputes over outdoor signage. The sign industry and other business interests support the move, while detractors claim the measure is an effort to head off a pending appeals court decision on an earlier case. Los Angeles Times (tiered subscription model)
(10/16)
| ISA Update | | |
|
| SmartQuote | | |
|
 | Now and then it's good to pause in our pursuit of happiness and just be happy."
--Guillaume Apollinaire,
French writer, poet and critic
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent ISA SmartBrief Issues:
- Thursday, October 11, 2012
- Thursday, October 04, 2012
- Thursday, September 27, 2012
- Thursday, September 20, 2012
- Thursday, September 13, 2012
| | | Lead Editor: Jim Berard
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
