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February 11, 2013News for women business owners

  Top Story 
  • What's the right way to recruit more women?
    Most users of the online marketplace Etsy are women, but a few years ago, men dominated the company's engineering staff. The business has since added more women to its technical ranks, but in this article, Meghan Casserly questions whether its methods for doing so are the right ones. Forbes (2/8) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  • How to get more women into tech companies
    Women tend to be good at communicating and reading people, which can help them as managers, says Selina Tobaccowala, who co-founded Evite and leads the tech team at SurveyMonkey. Speaking about her industry, Tobaccowala says more women would likely work in tech jobs if more young girls were interested in science and math. The Huffington Post/Women 2.0 (2/7) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • Women business owners need to delegate, expert says
    Many women business owners get too mired down in their operations to focus on growth, says Nell Merlino, president of Strategy Communication Action. Instead, women should become better at delegating. "Women can feel like they have to do it for themselves or are the best person for every job, which leads to more time being spent working in their business rather than on their business," she said. (2/10) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • How to make your content meaningful
    Customers will appreciate content that's easy to understand and helps them find solutions to problems, writes Monika Jansen. They also value content that's supported by data and provides actionable steps, she writes. (2/7) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Save the Date: Women's Business Conference 2013
    For this year's NAWBO Women's Business Conference, we are headed to the only major city in the U.S. founded by a woman; one of the most diverse cities, with 150 ethnicities who speak 60-plus languages; and home to the largest cruise ship port in the world. Save the date: Oct. 3 to 5 in Miami at the Intercontinental Hotel. Details to come. LinkedInFacebookTwitterEmail this Story
  • Attend the NAWBO Public Policy Fly In
    Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP. LinkedInFacebookTwitterEmail this Story
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  • A solution for streamlining your technology
    A company called Ontraport has a product that helps companies manage all of their technological functions in one place. The system integrates content management, lead tracking, marketing automation, billing management and online payments. Small Business Trends (2/9) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How to find a valuable networking group
    Networking is an important part of doing business, but it can be a waste of time if you don't do it properly, writes Leona Charles, founder of SPC Business Consulting. Look for a networking group that gives you an opportunity to learn, engage in productive discussions and build long-term relationships, she recommends. (2/8) LinkedInFacebookTwitterEmail this Story
  • 4 ways to expand your business
    Expand your business by entering a new geographic area, introducing a new product, solving customers' related problems or searching for new customer groups. One example of the last tactic is the clothing retailer Gap, which started new brands to serve new groups of customers. Inc. online (free registration) (2/8) LinkedInFacebookTwitterEmail this Story
  • Where to look when you can't find a loan
    Several programs may be able to help your company if you're having a hard time finding funding, Stephanie Faris writes. For example, the Small Business Administration's Microloan Program provides funds for furniture and equipment, while the Minority Business Development Agency offers financing for minority-owned companies. Intuit Small Business Blog (2/8) LinkedInFacebookTwitterEmail this Story
  • Why too much technology can be a problem
    Technology can allow you to be connected to your business at all times, but that's not necessarily healthy, writes Alice G. Walton. Research suggests that using technology outside of work hours can prevent you from recharging for the next day and can cause sleep problems, among other issues. Forbes (2/6) LinkedInFacebookTwitterEmail this Story
You can have it all as long as you don't try to do it all."
--Nell Merlino, president of Strategy Communication Action, as quoted in Business News Daily

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