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November 29, 2012
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Problem. Solved. 
  • Finding success by changing course
    Grace Kang, who owns the Pink Olive boutiques in New York City, discovered the power of pivoting when one product category in her stores failed to generate much interest from consumers. She replaced the unpopular products with high-end paper items and sales took off. "You can't be afraid to fail," Kang said. "You have to always be trying new things." CBS MoneyWatch (11/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Adjusting tactics and content on Facebook can help with B2B leads
    "[A] perfect storm of content and tactics" can help marketers use Facebook for business-to-business lead generation, writes Jason Miller, who used a combination of Promoted Posts, Facebook ads and a Marketo-created landing page application to tweak cost-per-target as his campaign progressed over four months. "If you have limited budget, focus on Promoted posts and Sponsored Stories," Miller writes. Marketo/B2B Marketing and Sales Blog (11/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Generate positive publicity without spending a dime
    You can build awareness for your business without spending a fortune on marketing initiatives by writing articles for trade publications or pitching story ideas to media organizations, Sarah Johnson writes. "To boost the odds that an editor will accept your pitch, your information should be accurate, compelling, and new," she recommends. Intuit Small Business Blog (11/28) LinkedInFacebookTwitterGoogle+Email this Story
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  • How great leaders close out the year
    As 2012 winds to an end, it's important for leaders to look back on the year that was, Les McKeown writes. Whether your company experienced significant success or colossal failure, you should be aware of how your team perceives what has occurred this year. "As the leader, it's your job to understand what narrative has taken hold in your team and to manage it accordingly," he advises. You should also attempt to get rid of policies or practices that are no longer useful. Inc. online/The Synergist blog (free registration) (11/27) LinkedInFacebookTwitterGoogle+Email this Story
  • How to save money by cutting out waste
    "Lean" principles, which focus on removing waste from business processes, are becoming popular at all sorts of organizations, Stephanie Faris writes. You can incorporate such principles into your company by optimizing your use of space and determining whether there are is any unnecessary equipment around the office, she writes. Intuit Small Business Blog (11/27) LinkedInFacebookTwitterGoogle+Email this Story
  • What's true and what's not about the Affordable Care Act
    Research shows that many small-business owners are uncertain about how the health care law will affect them, writes Maria Valdez Haubrich. Many small employers in a recent survey thought they would be forced to provide health insurance for their employees, but the truth is that companies with fewer than 50 workers are exempt from this requirement. Additionally, many respondents said they were unfamiliar with the concept of health insurance exchanges, which are being set up as part of the law. (11/27) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • 3 tips for networking success
    Even if you're not naturally the most outgoing person, networking skills are key in the world of business, Bryan Janeczko of Wicked Start writes. It's a good idea to use online tools to find networking events and to volunteer your time to learn more about industries in which you are interested, he writes. SCORE Small Business Success Blog (11/28) LinkedInFacebookTwitterGoogle+Email this Story
  • How to attract attention on Twitter
    Twitter can be a valuable tool for reaching your customers, but only if you are able to make your message stand out amid the countless tweets that are posted every day, Lisa Barone of Overit writes. You can help to ensure your message will resonate by keeping your tweets brief and paying attention to what your audience is talking about, she writes. "The good news is your customers will tell you if your Twitter strategy is working." Small Business Trends (11/28) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Just for Fun 
  • Celebrate in style with this costly Christmas tree
    A jewelry store in Japan is offering a $4.2 million Christmas tree fashioned out of gold to help you celebrate the holidays in style. The tree, which took two months to create, features Disney characters such as Cinderella and Mickey Mouse. For budget shoppers, there is a cheaper version of the decoration that costs just $243,000. NBC News/Reuters (11/22) LinkedInFacebookTwitterGoogle+Email this Story
[I]f you’re a smart entrepreneur, you won’t think of a gathering of strangers as a reason to run and hide but an opportunity to show and tell."
--Bryan Janeczko, founder of Wicked Start, writing at the SCORE Small Business Success Blog
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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