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January 16, 2013
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Latest news on mobile apps

  Industry Highlights 
  • The Weather Channel to offer new ad formats for mobile platform
    A spate of bad weather has pushed The Weather Channel application downloads past the 100 million mark. The channel has a combined 44 million unique monthly users of its apps and an even stronger Web presence, and executives are rolling out new ad formats to entice mobile marketers. "We're seeing more dollars come in every day, but I think they're still 18 months behind the user in terms of where users are and how they're using their devices," digital chief Clayton Cameron says. MediaPost Communications/Online Media Daily (1/15) , Multichannel News (1/15) LinkedInFacebookTwitterEmail this Story
Want big bucks for your company?
You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Marketing & Monetization 
 
  • BrandEngage growth shows the worth of value-exchange ad nets
    SponsorPay's BrandEngage mobile ad platform helped it grow revenue 126% year-over-year in 2012. The company has been using a value-exchange model wherein clients give the target something for engaging with the ad. "Gamification and value exchange have become an increasingly important tactic for driving deep involvement with branded content, contributing to incremental lift in awareness and ultimately sales growth," Starcom's Bradford Hutchins says. VentureBeat (1/15) LinkedInFacebookTwitterEmail this Story
  • Report: Marketers pay a premium to reach iPad users
    Marketers are willing to pay higher prices to reach iPad users than they pay to reach Android device and iPhone users, according to MoPub data. That's partly because iOS users click on ads more often than Android device users, the data suggest. VentureBeat (1/15) , Adweek (1/15) LinkedInFacebookTwitterEmail this Story
The Need for Diameter Signaling Management in LTE
As LTE networks roll out worldwide, discussions are going on about the need to manage signaling—in particular, Diameter signaling. Some controversy exists over the methods to manage and control Diameter signaling in the most effective way. This article describes the reasons that support deploying Diameter signaling management solutions in an LTE network. Click here to learn more.

  Wireless Ecosystem 
 
  • Appsfire continues to grow despite its run-in with Apple
    Appsfire stands out in a now-crowded field of application discovery, with its app having been downloaded 9 million times, serving about 1.5 billion app recommendations. "While Appsfire looks forward to a prosperous 2013, it will be keeping an eye out on Apple’s movements following the company’s removal of the popular Appshopper app from the App Store," writes Matt Brian. TheNextWeb.com (1/15) LinkedInFacebookTwitterEmail this Story
  • Samsung sales intent, Windows Phone satisfaction on the rise
    Apple's iPhone is the phone of choice for half of those Americans preparing to buy a smartphone in the next three months, down from 71% in September, according to 451 Research, with Samsung picking up some of that slack. Also, Microsoft's Windows Phone has risen to second place behind Apple in customer satisfaction, with more than half of buyers describing themselves as "very satisfied." VentureBeat (1/15) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketers Needs 
  • World Wildlife Fund looks to establish connection with app
    The World Wildlife Fund's AKQA-designed iPad application uses the swipe, geolocating and camera features well, Chantal Tode writes. The app has editorial content related to eight species, as well as high-definition video and photography and game-style digital origami of photos for sharing. "With a quarter of all Americans owning tablets, this is the next step in advancing our use of digital technology to help supporters get closer to our work by creating interactive content that educates, engages, and entertains all generations on the importance of conserving the diversity of life on our planet," Terry Macko of WWF said. Mobile Marketer (1/16) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Hack Design sends free design lessons to developers
    Hack Design is sending free design lessons to those developers who want to spruce up their front-end skills. Instructors include Designer Fund's Enrique Allen, former Fitbit and Pinterest designer Kerem Suer, and Skimm creator Luke Beard. More than 10,000 developers have signed up, Harrison Weber writes. TheNextWeb.com (1/16) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Congresswoman proposes "Aaron's Law" in honor of Web pioneer
    A bill by Rep. Zoe Lofgren, D-Calif., would amend the Computer Fraud and Abuse Act to exclude terms of service violations. Lofgren wants the measure to be called "Aaron's Law" to honor Reddit co-founder Aaron Swartz, who committed suicide Friday while awaiting trial on federal hacking charges. She posted a copy of the law on the Reddit website. The Hill/Hillicon Valley blog (1/15) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Committee Meeting: Marketing Best Practices for Messaging -- Jan. 29
    Join the MMA at the San Francisco Forum and attend the Marketing Best Practices for Messaging committee meeting on January 29th from 9:30-10:30am PT at the Hotel Nikko. The mission of this dedicated working group is to provide marketers with a framework and guidelines for best practices, when using messaging as a mobile communications channel. Please join these industry leaders to discuss the important elements of success in this area of mobile marketing. Register to attend here. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator


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