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February 25, 2013
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News for mobile marketing professionals

  Top Story 
  • Mobile extends consumers' shopping time, says Zappos exec's experience with mobile commerce reveals that smartphones and tablets extend the shopping day for consumers, says Aki Iida, the company's mobile chief. He notes that customers like to shop around via their mobile devices but remain somewhat reluctant to complete purchases, he notes. In addition, "time of usage is really fluctuating, but the high time is primarily evenings. That's especially true if we include tablets," Iida said. eMarketer (2/22) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Liberty Mutual Insurance improves mobile website functionality
    Liberty Mutual Insurance now allows clients to use the company's mobile website to change a detail in a leave report or claim. The move is seen as a good way to further build connections with engaged consumers. "Companies like insurance provide a service element in a highly competitive landscape that makes the mobile channel extremely viable for extension of the brand engagement," said Steve Timpson, president of SiteMinis. (2/25) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Survey reveals how advertisers feel about, use Facebook
    Marketers have been warming up to Facebook over the past few months, with 61% in January saying they're advertising on the social network, an increase from 55% June, according to a survey by Ad Age and CITI. Almost 6 in 10 now say they plan to increase their Facebook ad budgets. Meanwhile, few expressed interest in Facebook's sponsored stories, while almost 7 in 10 said mobile advertising on the network was important to them. Advertising Age (tiered subscription model) (2/25) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile attracts a growing share of paid clicks; strong demand ahead
    The proportion of U.S. paid clicks originating from mobile devices stands at 23.4%, an increase from 12.4% in the last quarter of 2011, according to The Search Agency. Mobile ads cost less per click than desktop ads, but the demand for mobile looks set to continue to increase in coming months. eMarketer (2/22) LinkedInFacebookTwitterEmail this Story
  • Mobile is a key factor in strong growth of holiday e-commerce
    Mobile accounted for 1 in 10 dollars spent via e-commerce during the most recent holiday season, even as online shopping writ large increased 15% from a year before, according to comScore. There was sharp sales growth in mobile devices themselves, with phone sales up 40% and tablet sales growing 46% from the same period in 2011. ClickZ (2/22) LinkedInFacebookTwitterEmail this Story
  • Mobile shopping is more of an at-home activity, study finds
    Mobile shopping isn't quite as mobile as the name may imply, with 40% of smartphone owners saying they use their devices for shopping while they're at home rather than on the go, according to a report by Kantar Retail. "We're lazy -- we're reaching for the device that's closest to us. By comparison, just 27% [of smartphone owners] used them in stores, while only 7% made a purchase by phone," said Anne Zybowski, Kantar's vice president for retail insights. MediaPost Communications/Marketing Daily (2/24) LinkedInFacebookTwitterEmail this Story
  • Rovi: Americans like mobile video quality more than Europeans
    About one-quarter of online video viewers in the U.S. say the quality of those videos on their mobile devices is "excellent," a higher share than viewers in Europe, according to a survey conducted by Rovi. More than a third of U.S. respondents are streaming movies with their smartphones and tablet computers, while almost one-quarter are streaming television shows on those devices, the Rovi survey found. Home Media Magazine (2/25) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • PCI Security Standards Council publishes mobile security framework
    The security of mobile payment account data, as well as device and payment solution security, are the focus areas of the merchant security guidelines published by the PCI Security Standards Council. "It is challenging to demonstrate a high level of confidence in the security of sensitive financial data in devices that were designed for other than consumer purposes, which is why we encourage merchants to consider encrypting cardholder data securely prior to using mobile devices to process transactions," said Troy Leach, PCI's chief technical officer. Mobile Marketing Magazine (2/23) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
  • Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
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