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November 26, 2012News for marketing professionals

  Breaking News 
 
  • Best Buy partners with startup for deals linked to credit cards
    Best Buy is partnering with startup edo interactive, which offers deals linked to a consumer's credit card, to fight back against "showrooming." Edo uses marketing partnerships with various banks to reduce the consumer effort to simply accepting an offer delivered via e-mail and swiping the card, with no special applications, codes or coupons needed. Best Buy tested the program in May and will expand it this holiday shopping season. Advertising Age (tiered subscription model) (11/21) LinkedInFacebookTwitterEmail this Story
We've changed our name. Not what we stand for.
The Audit Bureau of Circulations is now the Alliance for Audited Media. An alliance for informed decisions, more intelligent data, and industry professionals who know smart media is audited media. It's all about publishers, advertisers and agencies coming together to bring accountability and confidence to the new world of media. Watch the video at auditedmedia.com/TheNewABC
  Company News 
  • TV show "iCarly" gives Birds Eye a boost
    A Birds Eye campaign that tied in with the "iCarly" television show on Nickelodeon has boosted brand engagement as well as sales of the frozen vegetables, said Brandi Unchester, senior brand manager for Birds Eye Steamfresh Vegetables. Elements of the "iCarly iCook with Birds Eye" campaign, which ran from July 9 to Sept. 9, included videos that could be unlocked with UPC codes on Birds Eye products, a sweepstakes with a grand prize of a visit to the show and ads on "iCarly" and the Nickelodeon website. MediaPost Communications/Marketing Daily (11/21) LinkedInFacebookTwitterEmail this Story
  • Chromebooks go beyond the storefront in Times Square
    Google has extended its "For Everyone"-themed campaign for its $249 Samsung Chromebook computers beyond the storefronts of Best Buy retail outlets. It is linking messages about the Chromebook posted on GalleryForEveryone.com to a billboard in Times Square, giving everyone a shot at a few seconds of Broadway fame. TechCrunch (11/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Retailers go online to win Black Friday price war
    Big-box retailers are incorporating e-commerce into their real-world sales strategies, using real-time data analysis to ensure that they're matching rivals' promotional offers, and often applying the same discounts to online pricing. That's good news for offline and online consumers, although some analysts fear the move could reduce the profits retailers are able to wring out of holiday-sales shoppers. The Wall Street Journal (11/23) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • How Campbell cooks up super buzz
    Campbell Soup is trying to win over a new generation of consumers with Campbell's Go, a microwavable, soft-packeted soup brand. The product launch has focused on building a quirky brand personality, using dedicated Facebook and Tumblr pages, along with brand partnerships with BuzzFeed and Spotify, to start organic conversations with fans. ClickZ (11/23) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  Multicultural Marketing 
  • Beam pushes whiskey sales in Russia despite challenges
    Beam is expanding sales of whiskey in Russia despite the country's penchant for vodka and an ongoing crackdown on drinking alcohol there. The marketing campaign targets the upscale Russian drinker who is bored with vodka. Tactics to compete against other spirits makers include sending models into bars to entice Jack Daniel's drinkers with a blind taste test. Bloomberg Businessweek (11/21) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote 
It's important to discern the difference between a groove and a rut. Though similar in some ways, one speeds you along, the other slows you down."
--Keith Reinhard, member, Advertising Hall of Fame

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