Reading this on a mobile device? Try our optimized mobile version here:

December 3, 2012
Share|Sign up|Archive|Advertise
Stories from the Street 
  • A recap of Obama's meeting with small-business owners
    President Barack Obama was willing to listen to business owners' ideas during a recent meeting to discuss the impending "fiscal cliff," according to Chris Yura, one of the people in attendance. "For small-business leaders like myself, it was very encouraging," said Yura, who is the founder of an apparel company called SustainU. "The president sees how critically important small business is for our county and the [importance of] continuing to grow entrepreneurship in our country." Entrepreneur online/The Daily Dose blog (11/30) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Make sure your online brand is representing you well
    It's important to regularly update your online presence to make sure the content is timely, Deborah Shane writes. Online materials can be used to create an illusion of success, so you should check referrals when working with others and represent yourself accurately, she writes. Small Business Trends (11/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Creating an effective brand sensory package
    Your brand's sensory package -- which may be defined by the look, feel, sound, smell and taste of your company's products -- creates an emotional response in your customers, writes DJ Heckes. "If an overall brand sensory package is created that communicates the wrong signal, then great products and services, great location, and the impeccable customer service your company delivers will be undermined," she warns. SCORE Small Business Success Blog (11/30) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Why business owners have to face their fears
    Being successful in the current business climate requires a willingness to work hard and take action even though it might seem scary to do so, writes Emily Griebel of McKee Wallwork Cleveland. "If your company is unsure and afraid to move forward, don't be. Instead, use fear as motivation to take action," she advises. B2C Marketing Insider (11/28) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • Legal advice on selling office space
    If it's time to sell your business' office space, you should determine the tax implications of your decision and find a fair way to value the property, Deanne Katz writes. "Unfair pricing won't help a sale, so make sure you really know what the listing price should be," Katz writes. You should also inspect the property to identify any defects that it has. FindLaw/Free Enterprise blog (11/30) LinkedInFacebookTwitterGoogle+Email this Story
  • How to reduce your expenses and free up more cash
    If your business is experiencing a cash-flow crunch, it's a good idea to evaluate the amount you are spending on marketing, equipment and insurance, Rachel Hartman writes. "Although reducing the amount of [insurance] coverage you carry may not be an option, you may be able to save money on the overall price of your policies by shopping around," she writes. Intuit Small Business Blog (11/29) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How to use, not abuse, Twitter for business communications
    Businesses using Twitter should think of it as a conversational medium, not one for one-way promotion, too much retweeting and for retweeting yourself out of misplaced pride, Ilana Bercovitz writes. Appreciating brand mentions appropriately, keeping hashtags to a minimum, and avoiding robot posts and generic questions are among the other tips offered in this article. Small Business Trends (11/30) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • Small-business owners might be done with daily deals
    Only a small percentage of business owners have been able to generate repeat business by partnering with daily-deal sites such as Groupon and LivingSocial, according to a recent survey by Manta. "The average net loss per order was significant, and the average customer we gain through our own marketing initiatives repeats business with us at a significantly higher rate," said Josh Neblett, co-founder of GreenCupboards, describing his company's experience with daily deals. Bloomberg Businessweek (11/29) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Hot Topics 

Top five news stories selected by SmartBrief on Main Street readers in the past week.

  • Results based on number of times each story was clicked by readers.
Even when you're using Twitter in a professional capacity, your followers want to know there is a person behind the tweets."
--Ilana Bercovitz, social media and marketing professional at ReTargeter, writing at Small Business Trends
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

Independent We Stand Independent We Stand is a movement of small business owners dedicated to educating their communities about the importance and strong economic benefits of supporting locally owned businesses. To learn more and to register your business in our "shop local" search engine, please visit us on the web at 

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Corporate Sales Director:  Tom O'Brien (212) 450-1679
Job Board:  Jackie Basso (202) 407-7871
SmartBrief Community:
Recent SmartBrief on Main Street Issues:   Lead Editor:  Brooke Howell
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information