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December 31, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • How to survive the rise of AdBlock Plus
    Mobile-device users are embracing ad-blocking software, suggesting that marketers who rely on intrusive advertising methods are likely to fall behind, writes James Harrison. Fortunately, there are plenty of tools -- such as opt-in SMS marketing and Big Data targeting -- to help brands create more relevant and appealing mobile campaigns. "Blanketing consumers with the same message will soon be a thing of the past. We are moving into an era where, if done correctly, no mobile marketing message should be unwelcome," Harrison writes. VentureBeat (12/30) LinkedInFacebookTwitterEmail this Story
  • "Fiscal cliff" could lead advertisers to tighten their belts
    Madison Avenue will likely see advertisers grow more conservative if Congress fails to reach a compromise budget deal, experts say. There won't be a massive cut in ad spending, but many big brands are likely to take a more conservative approach, says Arby's Restaurant Group Chief Marketing Officer Russ Klein. "It's a safe assertion to say advertisers have been scenario planning," he says. "You don't want to get over your ski tips because the ability to claw back money is more difficult than just saving it in the first place." The Wall Street Journal (12/30) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Shoppers went mobile for holiday-season purchases
    Smartphones played a bigger role than ever in consumers' holiday shopping this year, according to a GfK Roper poll. Some 80% of smartphone owners used their devices to research products, up 15 percentage points from last year, while almost three-quarters made mobile purchases. "As ever more consumers adopt smartphones, holiday shopping is likely to get only more mobile," eMarketer notes. eMarketer (12/31) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • The pros and cons of Ruby on Rails
    Ruby on Rails was used to build major websites such as Groupon and Twitter, and is a great pick for Web developers looking to add a new programming language to their toolkit, writes Claudio Ortolina. While the language can be problematic for sites very high traffic, most websites will never generate enough hits for that to be a realistic concern, Ortolina notes. "Ruby is extremely powerful and versatile, while maintaining a good balance of clarity and performance," he writes. NetTuts+ (12/28) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why minimalism is the best policy for logo designers
    It pays to keep things simple if you want to design a striking logo, writes Tara Hornor. Working in black and white to start with can help you see you design clearly, she notes. "Generally speaking, if you can remove an element and still communicate the message, you should remove that element," Hornor writes. (12/28) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to keep your website from breaking down
    You wouldn't expect your car to run forever without oil changes -- but many small businesses neglect to perform similar routine maintenance on their websites, writes Jennifer Shaheen. Regular performance reviews, focusing on a variety of different metrics, are vital to keeping your site running smoothly, Shaheen explains. "If you don’t want your business website to stall out or break down, you need to take charge of the situation," she writes. Small Business Trends (12/30) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Happy New Year from the Web Marketing Association
    As we look back on 2012 and look forward to 2013, the Web Marketing Association would like to thank all of the many volunteers who help to make our award programs a success each year. It is because of the dedication of these industry professionals that the online marketing community has the opportunity to see who has the best website development, best mobile apps and websites, and online advertising in the world today. We look forward to many enhancements to our offerings and wish everyone a happy and healthy new year. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
Never tell your resolution beforehand, or it's twice as onerous a duty."
--John Selden,
English jurist and scholar

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