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December 6, 2012
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News for business-to-business marketing professionals  |

  Top Story 
  • Why e-books are better than white papers
    E-books have an edge over the traditional white paper in being more fun and visually interesting, meaning they are more likely to be shared, Jon VanZile writes. E-book publishers should consider free PDF versions so recipients can share them with people who use any type of e-reader or computer platform. "Think of an e-book as an educational white paper written in a conversational tone and turned on its side," Top Ten Marketing's Stephanie Tilton says. BtoB Magazine (12/5) LinkedInFacebookTwitterEmail this Story
The Next Evolution of Word-of-Mouth Marketing
Your customers are media-empowered and highly vocal about their brand and product preferences. They don't simply want a say in your marketing — they want a seat at the table.
To help brands navigate the future of brand storytelling, we're developed The Marketer's Guide to UGC, a 32pg guide to everything you need to know about UGC. Download now.

  Eye on Marketing 
  • FedEx Express extends HALO campaign to 8 more countries
    FedEx Express is extending its HALO ad campaign to pitch small- and medium-sized enterprises in Brazil, Canada, China, Germany, India, Mexico, Japan and South Korea. "This campaign aims to showcase the people whose enthusiasm and expertise powers our international networks, infrastructure, technology and processes," says Raj Subramaniam, FedEx Services' senior vice president of global marketing. M&M Global (12/5) LinkedInFacebookTwitterEmail this Story
  • Other News
Seamlessly create template libraries for your clients with your own designs, configure templates with predefined editable areas, easily add video and other interactive features and manage all client accounts from one central location.

StreamSend offers creative shops the ability to fully white label our powerful platform. Click here to learn more.

  Tech Edge 
  • Google Play to allow companies to host private app stores
    Businesses can now host their own application stores via a Private Channel feature of Google Play. The feature could give Google's Android an edge against Apple's rival iOS in allowing enterprises to distribute Android apps throughout a company with administrative control for a $25 registration fee. Network World (12/5) LinkedInFacebookTwitterEmail this Story
  • 13 design tools that should catch the eye of marketers
    A number of free and easy-to-use resources can aid marketers who want to increase the visual appeal of their material without hiring costly designers, Rosalia Cefalu writes. Design-Seeds helps create coordinated color palettes and has a tool for matching a real-world color to its corresponding HEX code. WhatTheFont identifies fonts via a screenshot submission and IcoMoon has free, scalable vector icons. Skitch helps designers annotate Web pages and Sumopaint draws inspiration from Photoshop for free photo and image editing. Internet Marketing Blog (12/5) LinkedInFacebookTwitterEmail this Story
Marketers: Enable your sales team!
This eBook provides a high level view of the four building blocks necessary to ensure your sales team is connected to the right content to influence the right engagement with your prospects. Download the eBook.

  • Innovation lessons from a coral reef
    Just as coral reefs provide shelter, food and a gathering place for marine life, innovators need ecosystems in which they can come together, be nurtured and thrive, writes Art Markman. That can come from external incubators or from a well-structured internal innovation program. "[C]onsider creating your own innovation reef, where creative problem-solving experts develop a network of individuals skilled in bringing new ideas to market," Markman suggests. Harvard Business Review online/HBR Blog Network (12/4) LinkedInFacebookTwitterEmail this Story
  • Why every inventor needs a good lawyer
    Turning innovations and inventions into workable businesses and marketable products isn't easy, and there are plenty of legal pitfalls awaiting entrepreneurs. It's worth seeking expert advice and considering 10 legal areas to avoid running into serious trouble, this article advises. (12/4) LinkedInFacebookTwitterEmail this Story
5 Steps to Kickstart Marketing Automation Success
Whether you're just starting to research marketing automation or you've signed a contract and are wondering what to do next, we've broken the process of getting started into 5 manageable steps — and given you all the best practices, checklists, and tip sheets you need to set yourself up for optimal success with your platform. Download the E-book today!

  Association News 
  • BMA corporate membership program offers great group rate option
    BMA membership has traditionally been open to individuals. However, BMA's corporate membership program introduces a great group rate option, offering companies significant savings and benefits such as free annual conference registration as well as free B2 Award entry submissions. Learn more about corporate membership levels and rates. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  Featured Content  

To change one's life: Start immediately. Do it flamboyantly. No exceptions."
--William James,
American psychologist and philosopher

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