| News covering the digital entertainment industry |  |
| Entertainment News |  |  |
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- Nielsen: People are watching less live TV, doing more multitasking
Daily viewing of live television averaged four hours and 18 minutes in the second quarter of this year, five minutes less than in the second quarter of 2011, according to Nielsen. The market research firm also reported nearly 40% of the U.S. viewing audience is using a smartphone or tablet computer while watching TV at least once a day. The figure jumps to 85% for those who reported such viewing at least once a month. MediaPost Communications/MediaDailyNews
(11/13)     
- Google TV 3.0 puts your voice in control
Google says it's enhancing its Internet television platform to enable users to change channels, launch applications and search for programs using their voice. The voice-command technology, which will be embedded in the remote control, is one of several product upgrades in Google TV 3.0 powered by Google's Knowledge Graph. GigaOm
(11/14)
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| Monetizing Content | | |
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- Report finds consumers more accepting of video ads
Consumers are accessing video advertisements at a robust pace, according to a report that says rights-managed video content is becoming an increasingly popular platform for major marketing campaigns. The FreeWheel Video Monetization Report determined that for the past three quarters, video ad volume has outpaced video viewing in overall growth -- showing an increase of 49% compared with the same period in 2011. Rapid TV News (U.K.)
(11/14)
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- YouTube advances the "shoppable" video for brands
Juicy Couture and Asos are among the brands taking advantage of Google's updated method of creating "shoppable" streaming videos on YouTube. A muted box within the frame alerts users to a shoppable item, and a click takes them to the brand's page. "It makes it more actionable and specific. ... It's about being able to take advantage of that magic moment when you're watching [a video] and want to buy it," says Google's Lisa Green, head of industry apparel. Advertising Age (tiered subscription model)
(11/13)
- Toys R Us revamps mobile sites, apps
Toys R Us has harmonized its combined mobile sites and applications for Toys R Us and Babies R Us with the company's online site, offering a consistent shopping experience on both platforms. Users can search for products using a variety of criteria, read reviews, access video content and make purchases. Internet Retailer
(11/13)
| eBooks, Tablets and More | | |
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- Nook comes to Windows 8 with app
Nook Media, a subsidiary of Barnes & Noble that was created through a partnership with Microsoft, is launching an e-reader application for Windows 8. The Nook app for Windows 8 will feature a library of more than 3 million book titles and 100 magazines and offer a paperlike user interface, the company says. WebProNews (Lexington, Ky.)
(11/14)
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| Entertainment Matters at CES | | |
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Learn what's next in the emerging world of app-based entertainment
The Entertainment Apps Conference on Nov. 29, sponsored by the 2013 International CES, will focus on how creators and distributors are using apps to enhance audience engagement, create new revenue opportunities, extend entertainment franchises and leverage new platforms. Hear thought leaders discuss what's next in the emerging world of app-based entertainment including: social viewing apps, monetizing the second screen and building app brands. Speakers for the Entertainment Apps Conference include: Paul Condolora, SVP, Digital & Consumer Products, Cartoon Network/Adult Swim; Ian Aaron, CEO, ConnecTV; Scott Chow, Senior Product Manager, PayPal Digital Platforms; and Mark Young, VP Mobile Strategy, NBCUniversal. A special discount has been arranged for all SmartBrief Readers. At registration checkout, simply enter the code CEA and receive 10% off current registration rates.
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 | My goal here is really just to enable my mum to do it. I want her to be able to not even realize what she's doing, and without even knowing it she's finding videos and watching them on TV."
--Timbo Drayson of YouTube, as quoted by CNET
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- Monday, November 05, 2012
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- Monday, October 29, 2012
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