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December 20, 2012
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Today's Buzz 
  • Twitter gives users access to full archive of past tweets
    Twitter has added a tool to let users download all their past tweets. The service is live for some users, and will be rolled out universally in the months ahead, officials said. The tool could help Twitter compete with Facebook, which last year introduced its Timeline feature to display past posts and photos. Bloomberg Businessweek (12/19) LinkedInFacebookTwitterGoogle+Email this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
Network Update 
  • Apps support privacy icon that Facebook has rejected
    Facebook has opted out of the ad industry's self-regulated AdChoices privacy-notification icon, but the logo is still widely present on the network, via the social network's third-party applications. Those apps make Facebook one of the top-ranked sites for use of the AdChoices icon, despite the logos having no official place on the site, says Ed Kozek of Evidon. Advertising Age (tiered subscription model) (12/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Could Facebook kill off Foursquare?
    Facebook's Nearby local-search feature could become a real threat to Foursquare, but for now Facebook's tools aren't comprehensive or widely used enough to turn the social network into a Foursquare killer, Ryan Kim writes. "Facebook has just dipped its toe into the market and has a lot more to do to get competitive," Kim writes. GigaOm (12/19) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Social media helps double amputee get moving again
    Army infantryman Noah Galloway faced a long path to recovery after losing an arm and a leg in Iraq, but he credits social media with motivating him, helping him to overcome addiction and inspiring him to train for extreme sports and endurance competitions. "It would be a whole different ballgame for me if not for Facebook and Twitter," Galloway says. "None of this would be possible." Mashable (12/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Grammy organizers use social trivia to woo viewers
    Grammy Awards organizers have launched a social trivia game to help promote the 2013 ceremony, with contestants competing for prizes donated by sponsors. Participants can earn points for engaging with Grammy Facebook pages, or completing lyrics-based quizzes or online scavenger hunts. "For us, it's all about adding to the social conversation, and it's all about finding new and different and innovative ways to engage with our audience," says Evan Greene of The Recording Academy. MediaPost Communications/Marketing Daily (12/19) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Middle Eastern social media users talk politics, religion
    Web users in the Middle East are twice as likely to turn to social media to discuss political issues compared with residents of Western countries, according to a Pew study. Middle Eastern social media users are also far more likely than Western users to post about religious and community issues, the study found. The Washington Post (12/19) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Why social brands should hate Mondays
    Social media users tend to log on less often on Mondays, possibly because they're still recovering from the weekend, social-monitoring experts say. That suggests brands would be better off saving their posts for days when people are more likely to actually see their content. Including personal details and using a variety of networks also can increase your exposure, experts say. Reuters (12/19) LinkedInFacebookTwitterGoogle+Email this Story

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Editor's Note 
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While our Facebook and Twitter feeds may seem clogged with cat pictures ... Middle Eastern users also see the sites as places to engage on critical issues, like politics and community."
--Caitlin Dewey, writing in The Washington Post
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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