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October 3, 2012
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Stories from the Street 
  • Massachusetts' tourism industry shows its strength this fall
    Hotels and businesses in the Nantucket, Cape Cod and Martha's Vineyard areas of Massachusetts are experiencing a surge in business during the fall season. "It used to be the last one across the bridge shut off the lights on Labor Day," said Bill Zammer, who runs several businesses. Good weather, the growth of Internet travel sites and the efforts of local business groups are among the factors driving the trend. The Boston Globe (tiered subscription model) (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • What big companies can teach small businesses about social media
    If you want to improve your social media presence, you might want to pay attention to the example set by your larger competitors. You can take a page out of their social playbook by clarifying your goals and by creating content that caters to your customers' interests, according to Brad Smith. MarketingProfs (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Essential elements of a plan for social media success
    As you create your social media strategy, you should identify your goals and the steps you plan to take to achieve them, writes Tim Berry. You should also determine who will be responsible for your company's social media presence and define which metrics you will track. You should regularly review the plan and make adjustments as necessary, he writes. Entrepreneur online (10/2) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Business lessons from "Mythbusters"
    The TV show "Mythbusters" can provide some valuable lessons for small-business owners about the importance of testing your ideas and making adjustments when things go wrong, Michael Raia writes. The show also demonstrates the value of staying focused on goals and working as a team. "Take a skills inventory of your team and then ask them where they feel they could be most helpful in business projects," he recommends. B2C Marketing Insider (10/2) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • Strategies for successfully raising your prices
    Raising prices can be tricky, but strategies like tier-pricing and packages can help ease customers into a new pricing structure. Service-based businesses should advertise increased prices several months ahead of time. Also, explain price-hikes in terms of value and customer commitment instead of the rising cost of doing business. SCORE Small Business Success Blog (9/28) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Keep mobile e-mail campaigns simple to up open rates
    Keeping the subject lines of your marketing e-mails short is one of the five most important tactics for ensuring they are actually read by customers, Monika Jansen writes. You should also check the text for mistakes in the HMTL translation, make messages short enough for easy skimming and avoid fancy graphics. Keep the call to action clear and simple, and make sure it leads to a site that's optimized for mobile, Jansen advises. NetworkSolutions.com (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • The characteristics of a trustworthy website
    A number of techniques and strategies can help companies make their websites more trustworthy, writes TJ McCue. For example, companies should set up an "About" page and provide easy access to customer reviews. Additionally, companies that are members of BBB can build trust by including the logo on their sites. Small Business Trends (10/1) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
Editor's Note 
  • Follow @SBStartup live from #NAWBOWBC on Oct. 4 and 5
    SmartBrief's small-business and entrepreneurship editor, Brooke Howell, will be tweeting live Thursday and Friday from the National Association of Women Business Owners Women's Business Conference in Louisville, Ky. Follow her at @SBStartup to join in on the conversation, and learn about the buzz and advice women entrepreneurs and business owners are sharing at the conference. LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Smart businesses perform objective reviews of failures, avoid pointing fingers and, if the end result still seems worth going after, make some more adjustments to try again."
--Michael Raia, writing at B2C Marketing Insider
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