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February 5, 2013
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  Top Story 
  • GameStop's Kongregate entices developers with discovery network
    GameStop's Kongregate division is putting up $10 million in mobile-game development funds, promising to provide valuable exposure through its network of retail stores, apps, and online and social networks. "Even though Kongregate is growing dramatically on the Web, it's clear our players want to bring the same experience to mobile devices, and developers are asking for our help," says Kongregate's head of mobile games, Pany Haritatos, a former Zynga executive. VentureBeat (2/4)
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Developer Economics 
  • Fiksu extends optimization tools to Facebook mobile-app install ads
    Application marketing company Fiksu is expanding its optimization tools to Facebook mobile-app install ads, offering a REST-based application programming interface "that allow granular control and refinement" of the ads, Sarah Perez writes. The move follows client requests for more social media integration, according to Fiksu Vice President of Business Development Craig Palli. TechCrunch (2/4) LinkedInFacebookTwitterEmail this Story
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  Toolbox 
  • Facebook working on app to track mobile users
    Facebook is developing a location-based application that would track mobile users as a way to help them find their friends -- even when the Facebook app is closed, according to a Bloomberg report, which says the social networker has a targeted launch date of mid-March. Another report asserts that Facebook issued -- and quickly rescinded -- a similar app called "Find Friends Nearby" in June 2012. Separately, Facebook announced that as part of an agreement with the Better Business Bureau, it will become more forthcoming about its targeted advertising efforts. Bloomberg (2/5), ReadWrite (2/4), The Verge (2/5) LinkedInFacebookTwitterEmail this Story
  • Drugstore chain unveils prescription-refill tool
    Walgreens has allowed developers of third-party mobile applications to integrate its prescription-refill platform by unveiling Walgreens Prescription API. "By incorporating the Walgreens Prescription API, mobile app developers are providing users with an easy way to refill prescriptions and help them properly take their medication," said Walgreens' Abhi Dhar. Drug Store News (2/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Google, Microsoft support FCC Wi-Fi plan that telecom firms oppose
    A proposal by the Federal Communications Commission to expand free Wi-Fi access has divided telecommunications providers and some big tech companies. AT&T, T-Mobile, Verizon Wireless, Intel and Qualcomm are among the companies that would prefer that the FCC auction off valuable spectrum space, which they would like to use to expand 4G networks. But Google and Microsoft, which would like to see greater access to the Internet, have expressed their support for the FCC proposal. The Washington Post (2/3) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Brooklyn Nets' arena-app integration gives fans control
    The Brooklyn Nets basketball team is upping fan engagement with two new mobile applications -- one for the team and one for the Barclays Center, the team's arena. The Nets app provides up-to-the-minute play-by-play action, the Barclays app helps fans view and purchase event tickets, and the two apps work in tandem for fans attending games. "The apps are the first integration of mobile applications into Cisco's Stadiumvision system, allowing fans to select their own video replays from their seats, as well as box seats to control their in-suite televisions," says Tobias Dengel, CEO of WillowTree Apps, which developed the apps. Mobile Marketer (2/5) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright


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