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January 21, 2013News for women business owners

  Top Story 
  • Mapping the economy as Obama begins his second term
    President Barack Obama faces a different economic landscape than he did four years ago. This post features interactive maps that show state and local data that shape national economic indicators such as unemployment and median household income, and it looks at demographic trends and how they will affect the U.S. for the next four years. SmartBrief/SmartBlog on Finance (1/18) LinkedInFacebookTwitterEmail this Story

  Business Trends 
  • Women are improving society from within large companies
    Many women are looking to promote positive developments in society while working for large companies. One benefit of this approach is that it can provide a great deal of flexibility for people who seek to balance their personal and professional lives, according to Jillene Connors Belopolsky, who was inspired to work for BP. "Being an intrapreneur and having the support of an organization allows for flexibility and development of a career path over time," she said. Women 2.0 blog (1/18) LinkedInFacebookTwitterEmail this Story
  • Are microfinance organizations still serving women?
    Microfinance institutions may be overlooking women because of societal and economic factors, research has found. "Patriarchy may be changing the nature of microfinance in many countries," said management professor Tyler Wry. "You are seeing an accelerated drift away from serving women. A lot more MFIs are doing a lot less good." Forbes/Knowledge@Wharton (1/18) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • The story of one woman who became a winemaker
    Oregon is home to a number of women in the wine industry. As one woman explains in this article, her passion for wine was ignited while she was an exchange student in France. "I learned during that year that wine often acts as a catalyst to bring people together and create the special moments that are the foundations for our lives," she explains. Forbes (1/14) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • 4 ways to optimize a LinkedIn profile for search
    Your business might be at an advantage if you can improve its LinkedIn profile's ranking on the site's search engine, A.J. Kumar writes. You can accomplish this mission by adding keywords to your business' profile and by building a larger network. "LinkedIn prefers to display results that have at least some connection with the search user -- even if these connections are only second or third level, rather than first level direct relationships," he writes. Entrepreneur online (1/16) LinkedInFacebookTwitterEmail this Story
  • Why smart CEOs are active on social media
    Company leaders may be able to improve their business' reputations by using social media, according to a survey of employees by a firm called BRANDfog. "The role of the CEO has been transformed by social media and CEOs have no choice but to become more visible, social and accessible than ever before," said Ann Charles, BRANDfog's CEO. (1/17) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Join us at America's Small Business Summit
    America's Small Business Summit 2013 is April 29 to May 1. Join small businesses and executives from NAWBO and the U.S. Chamber of Commerce who will come from across the country to network, learn from business experts and advocate for pro-business policies. NAWBO is co-sponsoring this event and will hold its annual Public Policy Day in conjunction with it. LinkedInFacebookTwitterEmail this Story
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  Weekly Poll 
  • Do you think women who want to be entrepreneurs should wait to start a family?
I think it's an individual decision.

  Best Practices 
  • Secrets of writing blog posts that won't bore readers
    Your posts might become a little uninspired after you have been blogging for a long time, writes Susan Payton of Egg Marketing & Communications. However, you can put some energy back into your posts by varying your word choice and expressing your passion for the topic, she writes. Also, take breaks when necessary and read your work aloud. Small Business Trends (1/20) LinkedInFacebookTwitterEmail this Story
  • 5 ways to boost your business this year
    You can enhance your business in 2013 by updating your technology, concentrating on networking and reaching out to users of mobile devices, writes Rieva Lesonsky. "At a minimum, going mobile means you must make sure your business website loads easily on mobile devices from smartphones to tablets," she writes. Small Business Trends (1/19) LinkedInFacebookTwitterEmail this Story
  • Smart strategies for spending credit card rewards
    If you've racked up a lot of rewards on your credit cards, using them for travel can be a smart decision, Melanie Pinola writes. "It is also, however, often very frustrating and complicated to try to take advantage of, thanks to eligibility restrictions, expiration dates, and limited award seats on airlines," she writes. Depending on the situation, it might also be wise to use your rewards to get gift cards or cash back. Lifehacker (1/17) LinkedInFacebookTwitterEmail this Story
You're passionate about something. People like passion. So don't be afraid to let it shine brightly in your content."
--Susan Payton, president of Egg Marketing & Communications, writing at Small Business Trends

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