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March 5, 2013
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News for marketers on the boomer and senior markets
  Marketing 
 
  • Marketing to the aging will soon have to include the infirm
    To the extent that marketers are selling to the boomer market these days, they tend to focus on those who are healthy and active. But that won't always be the case, writes Florian Kohlbacher of the German Institute for Japanese Studies, who notes that "in the silver market of the future, those who are old, poor, and sick will likely be the majority." The Huffington Post/The Blog (2/28) LinkedInFacebookTwitterEmail this Story
  • Other News
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  Technology 
  • Column: Hotels' tech offerings should keep seniors in the loop
    Hoteliers should not discount the strong demand provided by the above-60 consumer market, writes Larry Mogelonsky, president and founder of LMA Communications. The notion that seniors are unfamiliar with today's technological advancements should also be discarded. "Mobile, tablets, OTAs, social media -- all trends that apply elsewhere also apply to us, albeit with less immediacy," Mogelonsky writes. Hotel Interactive (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • U.S. budget sequester may come at high cost to seniors
    The U.S. budget sequester that took effect at the beginning of the month is likely to be felt by many of the nation's seniors, notably via cuts tied to the Older Americans Act. In jeopardy are programs that include meals delivered to homes and rides to medical appointments. "Any 'savings' from the sequester would pale in comparison to the added costs from premature nursing home placement for seniors who can no longer remain in their homes and communities, poorer nutrition and health consequences, increased falls and other avoidable crises that put vulnerable seniors at risk," said Amy Gotwals, senior director of public policy and advocacy at the National Association of Area Agencies on Aging. Senior Housing News (2/27) LinkedInFacebookTwitterEmail this Story
  • Retirement years seen as time of poverty or extended work
    The outlook for U.S. retirees is bleak, says Alicia Munnell, director of the Center for Retirement Research at Boston College. The options are increasingly aligning into three categories: poverty in old age with diminishing returns from Social Security, choosing to live a more austere life in working years while setting aside the large sums needed to have a decent retirement, or continuing to work well into what would normally be the retirement years. U.S. News & World Report/The Best Life blog (3/1) LinkedInFacebookTwitterEmail this Story
  Immersion Active News and Events 
  • Thank you and congratulations!
    Thanks to all of our Silver Tsunami subscribers who participated in our readership survey. Over the coming months we will incorporate your feedback to continue to make our newsletter a relevant and valuable resource for you. Congratulations to our iPad mini winner Joan Walsh, director of marketing at General Tours. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus."
--Alexander Graham Bell,
Scottish-born American inventor


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