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March 18, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Marketers fret over dot-com disclosure rules
    The Federal Trade Commission has updated its rules for dot-com disclosures and disclaimers, but the new guidelines leave online advertisers with plenty of work to do. Hyperlinked or pop-up disclaimers might not cut it, the FTC warns, meaning marketers will have to get creative to provide full disclosures in tweets, mobile ads and other space-constrained formats. "The FTC won't relax enforcement just because the ad is in a constrained space. Marketers will need to figure it out," said advertising lawyer Linda Goldstein. Adweek (3/17) LinkedInFacebookTwitterEmail this Story
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  • Marketers will keep milking cookies, experts say
    Mozilla's decision to block third-party cookies from its browser by default won't spell doom for the online advertising business, executives and industry experts say. Web users will happily grant permission to receive cookies if doing so improves their browsing experience or gives them access to the best online content, explained Stuart Meyler, the president of Beeby Clark + Meyler. "Ultimately, it comes down to value," Meyler said. (3/18) LinkedInFacebookTwitterEmail this Story
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  Getting the Word Out 
  • "Gatekeepers" limit brands' access to social data
    Social data is potentially valuable for marketers -- but first they have to get their hands on it. This can be difficult, as Facebook and Twitter provide comprehensive data access only to high-paying brand partners and data-reselling firms such as Gnip, DataSift and Topsy, experts say. "It's becoming incumbent on agencies or corporate partners to develop relationships with a DataSift or a Gnip to get content in any meaningful form," WCG's Chuck Hemann says. Advertising Age (tiered subscription model) (3/18) LinkedInFacebookTwitterEmail this Story
  • Pinterest finds fans in financial advisers
    Some financial advisers have started using Pinterest, posting customer-relevant photos and illustrations along with cover images from their publications. "It's part of an overall integrated package to let people know we're out there," says Brian Wruk of Transition Financial Advisors Group. "Pinterest, LinkedIn, Facebook -- all of that drives traffic to the website." Reuters (3/15) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Microsoft pulls the plug on Flash whitelist strategy
    Microsoft is backtracking on its Flash whitelist, which allowed only preapproved sites to deploy Flash on Windows 8 and RT. Instead, the tech giant will create a Flash blacklist, allowing most new sites to use Flash by default. "[I]t seems that Microsoft is betting that the technology has a future of some kind," writes Ben Moss. (3/15) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why horizontal stripes are all the rage
    An increasing number of sites are now using full-screen horizontal stripes as a prominent part of their designs, writes designer Chris Spooner. "[T]his layout helps split up the page into clear sections while making use of all the available screen space across all resolutions," he writes. (3/18) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why SMBs should give Pinterest a chance
    Think you can ignore Pinterest without paying the price? That's true only if you don't care about your sales, your SEO, your social engagement, or making serious money online, writes Shawn Hessinger. He shares his top 10 reasons businesses aren't betting on Pinterest in this "admittedly tongue in cheek list." Small Business Trends (3/15) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best websites of 2013 to be named by Web Marketing Association
    The Web Marketing Association is pleased to announce the call for entries for its 17th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful website. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding websites. The deadline for entry in the 2013 WebAwards is May 31. A complete list of past winners and this year's entry form can be found at the WebAward Competition website. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

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Top five news stories selected by readers in the past week.

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What men value in this world is not rights but privileges."
--H.L. Mencken,
American journalist and essayist

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