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August 20, 2010 Sign up Forward Archive Advertise Read more at SmartBrief.com News for advertising, marketing and media professionals   Marketing Trends & Research  Facebook's Places offers new possibilities for marketing, apps Facebook's Places, because of the social network's base of more than 500 million users, offers much potential for marketers who opt in now staking out their own page, according to Michael Lazerow, CEO of Buddy Media. There's also potential for developers to create applications for locations that list users who check in, and to add more functions as Facebook develops the program, Lazerow writes. Advertising Age (tiered subscription model)/DigitalNext blog (8/19) Tips for reaching Hispanics through mobile Justin Siegel, co-founder and CEO of MocoSpace, offers tips for marketers trying to reach Hispanics via mobile platforms. Among his suggestions are to partner with a Hispanic mobile marketing agency; use Spanish and English in ads; and remember that the Hispanic population includes people from 22 nations and that more than 50% are native U.S. citizens. MediaPost Communications/Engage:Hispanics blog (8/19)   Company Watch  Apple throws all of its support behind iAd, plans to wind down Quattro Apple will shutter mobile-ad company Quattro Wireless by the end of September as it instead focuses its efforts on its iAd network. The move comes eight months after Apple bought Quattro for $275 million. Apple's iAd, started in July, offers interactive ads in iPhone and iPod Touch applications. The Wall Street Journal (tiered subscription model) (8/20), CNET/The Digital Home blog (8/19) Google is building an app base for Chrome Web Store Developers can begin uploading Chrome OS-based applications to Google's Chrome Web Store immediately, rather than having to wait for a launch of Google's planned Chrome tablet. InformationWeek (8/19) Intel moves into security with McAfee purchase Intel forged a deal to acquire McAfee for $7.68 billion and will integrate the company's security technology into its chips for computers, smartphones and consumer electronics. However, some analysts said the expenditure seemed excessive given the limited apparent synergies. "Eventually the software features will get embedded in the hardware," said analyst Ashok Kumar of Rodman & Renshaw. "So maybe this is an expensive way for Intel to acquire domain expertise." The New York Times (tiered subscription model) (8/19), ChannelInsider.com (8/19), CRN.com (8/19)   Agency News  Digital agency's Multiply tool isn't politics as usual Engage, a digital firm that works on Republican political campaigns, is trying to take its Facebook-based campaigns to a new level by adding in social games and "Foursquare-style" engagement to boost virtual and real-world involvement. Under Engage's Multiply tool, campaigns can provide users with prize points and badges as rewards for those who go door-to-door, obtain donations and help get out the vote, among other campaign activities. ClickZ (8/19) Hayes is tapped for North American CMO slot at Young & Rubicam Chris Hayes, European marketing director for Euro RSCG 4D, has been named chief marketing officer for North America for WPP Group's Young & Rubicam. He takes over the position from Mitch Caplan, who has been hired for the same position at Interpublic Group's McCann Erickson. Adweek (8/19)   Marketer News  Ace Hotel gets a cameo in short film series New York's Ace Hotel appears in three short films produced as a result of a screeenwriting contest held in partnership with film production social network Massify and independent producer Killer Films. The films will be available to Ace guests via their custom in-room entertainment network, and they may also enjoy some visibility on the film festival circuit. Ace didn't pay to be featured in the films, but they did waive any location charges. The New York Times (tiered subscription model) (8/19) First national Groupon deal overwhelms servers Groupon's first national deal debuted Thursday, offering users of the group-buying site $50 worth of Gap clothing for $25. The response far exceeded the company's expectations, bogging down its servers at points throughout the day, as users snapped up one Gap Groupon every 10 seconds. By midday, the site was on track to sell 700,000 by the end of the day, reaping a reward of about $17.5 million. TechCrunch (8/19), Crain's Chicago Business (8/19)   Sponsored Content    The Magic of Social Marketing for Fashion Chris Brogan 9 Ways to Make a Great First Impression Steve Strauss Offering Stock to Your Employees: 5 Key Financial Considerations Thursday Bram How to Handle an Employee's Controversial Online Comment Sharlyn Lauby Why You Should Do Less to Grow Your Business Elaine Pofeldt   Interactive Media  Google's tablet is said to be set for Black Friday launch Google is set to launch its tablet computer in time for the holiday season, according to published reports. The new product, created in conjunction with Verizon and hardware maker HTC, is expected to be a touch-screen device that will compete head-on with Apple's iPad and is likely to sell for less. New York Post (8/19)   Career Development  Professionals join the ranks of moonlighting workers More white-collar workers are working more than one job as they try to make up for pay cuts. The juggle does take a toll on personal lives, with little down time, they say. "The mentality now is, if I'm not at my computer working, I'm not producing income," says one worker. The Wall Street Journal (tiered subscription model) (8/18) Director/VP Business Development Proximic, Inc. Palo Alto, CA Marketing Director Proximic, Inc. Palo Alto, CA Director of Sales Sprout Inc. San Francisco, CA Digital Strategist TMP Worldwide Chicago, IL Director, Pay Product New York Times New York, NY Vice President - Research and Marketing Pandora Internet Radio - Oakland, CA Oakland, CA Digital Solutions Manager Austin American-Statesman Austin, TX Managing Director - Advertising Research New York Times New York, NY Advertising Sales Representative Pandora Internet Radio - Oakland, CA Oakland, CA Internet Sales and Marketing Manager BowTie Inc. Irvine , CA Director, Digital Optimization Pay Product New York Times New York, NY Manager - Pricing and Yield Management Pandora Internet Radio - Oakland, CA Oakland, CA Manager, Community and Content ThomasNet New York, NY Social Marketing Program Manager IMRE, LLC Baltimore, MD Senior Account Executive IMRE, LLC Baltimore, MD Senior Technical Project Manager Pandora Internet Radio - Oakland, CA Oakland, CA Database/CRM Manager Interactive Advertising Bureau New York, NY Director, Communication Services Goodwill Industries of the Southern Rivers, Inc. Columbus, GA Online Ad Trafficker Pandora Internet Radio - Oakland, Ca Oakland, CA   IAB News  MIXX 2010: Two Days of Industry Insights You Can't Get Anywhere Else Media professionals from across the ecosystem are making plans to be part of the pre-eminent interactive event of Advertising Week, MIXX 2010. Check out the expanded agenda to find out why -- and register now to join them at www.mixx-expo.com. Hear from Yahoo! Chief Product Officer Blake Irving, Demand Media Chief Revenue Officer Joanne Bradford, Twitter COO Dick Costollo, AOL President, Global Advertising and Strategy Jeff Levick and many more. Explore the transformative cultural shift triggered by interactivity being infused into every aspect of our daily lives. www.mixx-expo.com Take IAB classes anywhere with new on-demand training IAB's on-demand courses give you the freedom to develop your skills anytime, anywhere. We recorded 11 of our most popular live seminars and edited these videos into 15 to 20 minute modules suitable for consumption on the Web. Each class counts toward the IAB Certificate in Interactive Advertising. With 11 courses priced at only $95 each, it's one of the most affordable and convenient ways to advance your career. Current offerings include: Success in Social Media, Present Like a Pro, Ad Effectiveness 101, Mobile Advertising, Metrics 101 and more. Find out more at www.iab.net/professional_development. 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