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December 28, 2012
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News about digital retail commerce

  Top Story 
  • Report: Amazon, Wal-Mart led 27% Christmas Day rise
    Traffic to the top 500 U.S. retail sites rose 27% on Christmas Day compared to last year, with Amazon seeing nearly 25 million visitors, according to Experian. Next came Wal-Mart with almost 7.4 million, while Target, Best Buy and Macy's rounded out the top five. VentureBeat/Business (12/27) LinkedInFacebookTwitterEmail this Story
Winning Strategies to Compete with Online-Only Players
APT with research from The Economist Intelligence Unit: How is online competition shaping traditional retailers' strategies? 250+ global executives weigh-in. Download the full report to read more.
  Online Retail Trends 
  • When online retailers must go beyond free shipping
    Free shipping is nice, but often is not enough to keep customers coming back, say many online retailers that must take extra steps to ensure safe delivery of fragile, bulky and premium goods. Premium wine seller Stratus Vineyards ships its products in temperature-controlled trucks and follows up with personalized thank-you notes for the most loyal customers. Internet Retailer (12/27) LinkedInFacebookTwitterEmail this Story
  • Merchants move toward more same-day delivery
    Hints that Amazon aims to increase its same-day delivery options have retailers of all sizes, from Wal-Mart to Shoptiques, scrambling to compete. The services required, however, are often money-losing and may not even be perks customers want, analysts say. "There's lots going on in this space, and it's all driven by Amazon," said Tom Allason, founder and CEO of Shutl, a U.K.-based delivery service. The New York Times (tiered subscription model) (12/27) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Push notifications come into fashion for Cache
    Cache's use of mobile push notifications typifies how the marketing tactic came of age in 2012, writes Christopher Heine. Cache establishes user preferences on frequency when consumers download the application, and it employs location-based push notifications of promotions when shoppers are in proximity to one of Cache's 262 retail stores. "It no longer feels like an invasion. It's feeling more like an invitation. It's signaling a greater degree of personalization in the app experience," says Usablenet Chief Marketing Officer Carin van Vuuren, adding that half of the company's app launches in 2012 have included push. Adweek (12/27) LinkedInFacebookTwitterEmail this Story
  • Tablets take the lead among readers of e-books
    The tablet computer has eclipsed the dedicated e-reader even for those reading e-books, according to a Pew Internet survey. As of November, 19% of Americans own an e-book reader such as an Amazon Kindle, 25% own a tablet such as the iPad, and a third of Americans own one of each type, whereas last December tablets and e-readers were tied with 10% each. Readers of e-books have risen from 16% to 23% of the population in the last year. CNET (12/27) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Shop Hers aims for better high-end resale options
    Jaclyn Shanfeld felt ripped off after a consignment shop sent her a $250 check weeks after she dropped off a pile of designer duds worth thousands. The goal of her start-up, Shop Hers, is to do high-end fashion resale better. The site restricts inventory to a list of specific designer brands and doesn't require sellers to buy back returned merchandise. GigaOm (12/26) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Interactive Advertising 
  • SMS is a powerful marketing tool, says Coke strategist
    Newfangled mobile marketing solutions are useful, but old-school SMS messages remain one of mobile marketers' most powerful tools, says Coca-Cola brand strategist Kim Siler. "It's a ubiquitous format you can use to reach 98% of consumers," she explains. "It's much more personal and much more integrated into what a consumer is already doing in their daily lives." MediaPost Communications/Marketing Daily (12/26) LinkedInFacebookTwitterEmail this Story Spotlight 
  • What role does mobile play in omnichannel retail?
    "Mobile is an experience strategy, not a device strategy," explained Usablenet's Carin Van Vuuren at's Annual Summit in Denver. Van Vuuren joined a panel of e-commerce executives to share how each saw mobile shaping the next several years in retail, and why mobile should not be about completing a transaction -- but instead driving a better overall shopping experience for associates and customers. Read more. LinkedInFacebookTwitterEmail this Story
  • How fast-growing retail companies leverage audience engagement
    Technology has shifted the balance of informational power to consumers, and for retailers to survive and thrive, companies must continuously innovate to earn and captivate shoppers. In a recent addition to the white paper library, ExactTarget's in-depth study of the 100 fastest-growing retail chains in America revealed the methodologies behind how these companies are building and engaging consumer audiences through their in-store, digital and mobile touch points. Download the white paper. LinkedInFacebookTwitterEmail this Story
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If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
Greek philosopher

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