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February 19, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Time Inc. luxury title may take new turn under Meredith
    Time Inc.'s InStyle magazine, which is benefiting from sustained luxury advertising, may face a different future under the more downscale mass-market leadership at Meredith, which is considering acquiring Time Inc. In addition, the switch to Meredith may prompt American Express to move elsewhere its luxury titles previously managed by Time. Adweek (2/18) LinkedInFacebookTwitterEmail this Story
  • Reader's Digest in bankruptcy proceedings again
    Reader's Digest is entering bankruptcy protection for the second time in 3.5 years but says it hopes to complete its restructuring in six months. The company, which lists $1.1 billion in assets and $1.2 billion in liabilities, reported a 26% drop in revenue recently, citing lower sales in the U.S., Europe and Asia. The Wall Street Journal (2/18) LinkedInFacebookTwitterEmail this Story
  • Why papers must embrace multimedia, mobile to find new revenues
    Video and mobile are the most promising ways that newspapers can generate new revenue this year, said Earl Wilkinson, executive director of the International News Media Association, at a recent conference. "There is a road map to multimedia, but we're probably going to fill that print advertising hole with at least 10 revenue opportunities," Wilkinson said. He also called on newspapers to step up their efforts, noting that "we are slowly reordering our industry to these new expectations, but I don't think it's coming fast enough." (2/18) LinkedInFacebookTwitterEmail this Story
  • Self magazine reaches out via mobile for Gens X and Y
    Digital -- with a focus on mobile and social -- will be the focus for Self magazine's new strategy of "wrapping our arms around Generation X and Y," according to Lucy Danziger, editor-in-chief of the Condé Nast title. Included in the effort will be a Self+ application and a redesign of the print magazine with icons for each article indicating it's mobile-enabled. Mobile Marketer (2/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • Top-level domains could mean the return of a "chaotic" Web
    The launch of new top-level Web domains could force many companies to spend extra cash protecting their brands online, experts say. The launch, which begins in April, is expected to be "expensive and chaotic," one lawyer says. Adweek's Katy Bachman notes, "Without added protections, advertisers fear the worst. But in the end, it could be consumers who suffer the most if they can't trust or find a brand name on the Internet." Adweek (2/18) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Andy Eads tapped as publisher of Wabash Plain Dealer
    Indiana's Wabash Plain Dealer has a new publisher in Andy Eads, who also serves as publisher of another Paxton Media Group paper, the Huntington Herald-Press. Eads succeeds Linda Kelsay, who is now publisher of the Marion Chronicle-Tribune, also of Indiana. Editor & Publisher (2/18) LinkedInFacebookTwitterEmail this Story
  • Boston Globe plans to sort out its websites
    The Boston Globe plans to draw a sharper distinction between its two websites, which many readers currently find difficult to distinguish. The paid site is intended for a more serious readership, while the free is designed for more casual visitors and will feature news summaries and social content. " will be in many ways the front page of Boston. will be the front page of the Boston Globe," said Globe Editor Brian McGrory. blog (2/19) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  API News and Events 
  • Don't miss the chance to reshape your digital content business
    Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen. LinkedInFacebookTwitterEmail this Story
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Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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