| Knowledge for new solutions from the American Press Institute |  |
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- Time Inc. luxury title may take new turn under Meredith
Time Inc.'s InStyle magazine, which is benefiting from sustained luxury advertising, may face a different future under the more downscale mass-market leadership at Meredith, which is considering acquiring Time Inc. In addition, the switch to Meredith may prompt American Express to move elsewhere its luxury titles previously managed by Time. Adweek
(2/18)     
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- Reader's Digest in bankruptcy proceedings again
Reader's Digest is entering bankruptcy protection for the second time in 3.5 years but says it hopes to complete its restructuring in six months. The company, which lists $1.1 billion in assets and $1.2 billion in liabilities, reported a 26% drop in revenue recently, citing lower sales in the U.S., Europe and Asia. The Wall Street Journal
(2/18)
- Why papers must embrace multimedia, mobile to find new revenues
Video and mobile are the most promising ways that newspapers can generate new revenue this year, said Earl Wilkinson, executive director of the International News Media Association, at a recent conference. "There is a road map to multimedia, but we're probably going to fill that print advertising hole with at least 10 revenue opportunities," Wilkinson said. He also called on newspapers to step up their efforts, noting that "we are slowly reordering our industry to these new expectations, but I don't think it's coming fast enough." NetNewsCheck.com
(2/18)
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- Self magazine reaches out via mobile for Gens X and Y
Digital -- with a focus on mobile and social -- will be the focus for Self magazine's new strategy of "wrapping our arms around Generation X and Y," according to Lucy Danziger, editor-in-chief of the Condé Nast title. Included in the effort will be a Self+ application and a redesign of the print magazine with icons for each article indicating it's mobile-enabled. Mobile Marketer
(2/19)
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- Top-level domains could mean the return of a "chaotic" Web
The launch of new top-level Web domains could force many companies to spend extra cash protecting their brands online, experts say. The launch, which begins in April, is expected to be "expensive and chaotic," one lawyer says. Adweek's Katy Bachman notes, "Without added protections, advertisers fear the worst. But in the end, it could be consumers who suffer the most if they can't trust or find a brand name on the Internet." Adweek
(2/18)
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- Boston Globe plans to sort out its websites
The Boston Globe plans to draw a sharper distinction between its two websites, which many readers currently find difficult to distinguish. The paid site BostonGlobe.com is intended for a more serious readership, while the free Boston.com is designed for more casual visitors and will feature news summaries and social content. "Boston.com will be in many ways the front page of Boston. BostonGlobe.com will be the front page of the Boston Globe," said Globe Editor Brian McGrory. Poynter.org/MediaWire blog
(2/19)
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- Don't miss the chance to reshape your digital content business
Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen.
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 | Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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- Thursday, February 14, 2013
- Wednesday, February 13, 2013
- Tuesday, February 12, 2013
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