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January 30, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Why trust is critical for marketing success
    User-generated content and social media have become important factors in consumers' purchasing decisions, but brands have to remember that trust is essential for effective marketing, writes Richard Anson, CEO of Reevoo. Some companies attempt to make themselves look better by removing negative comments or writing fake reviews, but these tactics ultimately damage trust. "False or manipulated 'user' content has no place in today's transparent relationship between consumer and brand," Anson writes. eConsultancy.com/Digital Marketing Blog (1/30) LinkedInFacebookTwitterEmail this Story
  • What you should know before you hire a webmaster
    When hiring a webmaster to oversee your company's online presence, you should ask candidates about their past work and inquire as to what technology they plan to use. "If you're not tech-savvy, you may not fully understand all of the technologies he or she proposes, but they should at least be able to present you with clear options that you can generally understand," said Malcolm Ong of Skillshare. You should also find out how they plan to deal with security and copyright issues. Entrepreneur online (1/28) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Audit your way to a better social media strategy
    Small businesses should use careful auditing to evaluate their customers' needs and their own capabilities when crafting their online marketing strategy, Beth Longware Duff writes. Audits are useful when embracing a new tool such as a social network but should also be conducted periodically to keep the brand's marketing strategy on track. "Internal and external audits should provide you with a list of actionable items that will help you achieve your business and personal goals," she writes. SmartBrief/SmartBlog on Social Media (1/29) LinkedInFacebookTwitterEmail this Story
  • What big car companies can teach you about small-business marketing
    Small-business owners can improve their marketing efforts by paying attention to the tactics used by major car companies at the recent auto show in Detroit. Company owners would be wise to cater to the needs of their current customers and to ensure that their employees are well-informed. "Your staff can negate the customer experience ... if they're not prepared or if they're interacting with guests in a way that's inappropriate with your brand," said David Varady of EEI Global. Entrepreneur online/The Daily Dose blog (1/25) LinkedInFacebookTwitterEmail this Story
  • Using storytelling techniques to connect with customers
    You should tell a story with a clear beginning, middle and end when you pitch to prospects, but you should also allow room for improvisation, says Kambri Crews of Ballyhoo Promotions. "If you sound rehearsed, it turns people off and they tune out," Crews says. It's also important to attempt to connect with your audience on a personal level, she says. Entrepreneur online/The Daily Dose blog (1/25) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
 
  • Look deeper than money to learn why an employee quit
    "Push" factors such as a bad boss are far more likely to cause employees to quit than are "pull" factors such as the prospect of more money elsewhere, Leigh Branham says. However, employees may try to avoid burning bridges during exit interviews by saying money was the biggest factor motivating them to leave. Compensation Cafe blog (1/29) LinkedInFacebookTwitterEmail this Story
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  Funding & Finance 
  • How to eliminate your company's "technology debt"
    If you rush your products out the door before they are truly ready, you are creating additional costs for your company, writes David K. Williams, CEO of Fishbowl. You can address this "technology debt" by identifying key metrics and developing a list of priorities to guide your response. Forbes (1/25) LinkedInFacebookTwitterEmail this Story
  • The IRS is on the lookout for unreasonable compensation
    Some business owners may try to manipulate their salaries to reduce their tax liabilities, but this tactic can attract scrutiny from the IRS, writes Bonnie Lee. The IRS expects business owners to take reasonable compensation for their work. "[P]art of the reasonableness test is to compare your W2 take with that of industry standards in your area," she writes. Fox Business Small Business Center (1/25) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • Scammers pose as tech-support personnel
    Be wary of scammers who call and claim to be associated with Microsoft or another well-known brand, cautions BBB's Heather Clary. These scammers may ask you to give them access to your computer or request your financial information, she notes. If you have fallen for this scam, you should run anti-virus software on your computer. ClipSyndicate/WTVQ-TV (Lexington, Ky.) (1/23) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician


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