Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/ecmpCfbwoceVxzalXRIj

December 13, 2012
Sign upForwardArchiveAdvertise
News for the advertising, media, and marcom industries

  Top Story 
  Agency News 
  • Gotham's re-engineering will include a new CCO, top planner
    Gotham is expected to hire a new chief creative officer in the wake of Marty Orzio's departure, and it also plans to fill its top strategic planning spot, vacant since September when Alan Snitow left for DDB. Gotham CEO Nick Johnson says the agency is being re-engineered. The shop won Denny's in 2010 and also handles Maybelline, Best Western and Citi AAdvantage cards, among other accounts. Adweek (12/12) LinkedInFacebookTwitterEmail this Story
  Creative 
  • Red Bull dive stunt makes Google's year-end wrap video
    The Google Zeitgeist year-end review has again been packaged into a compelling video spot for 2012, writes Tim Nudd. The annual recap of the most searched items includes the Red Bull Stratos project, several Olympic moments, and tributes to celebrities who died this year, including Andy Griffith and Whitney Houston. Adweek (12/12) LinkedInFacebookTwitterEmail this Story
  • Red Cross fundraising drive goes beyond Hurricane Sandy help
    The American Red Cross, for its end of the year fundraising drive, is airing a series of TV spots crafted by BBDO featuring people explaining how the organization helped them cope with hard times -- but it's avoiding people affected by major disasters such as Hurricane Sandy in favor of individual stories of floods and fires. The Red Cross Stories Project will run as paid spots on AMC, Fox News, IFC and A&E, with CNN, Lifetime and broadcast networks such as ABC, CBS and NBC being asked to show them as free PSAs through the end of 2012. The New York Times (tiered subscription model) (12/12) LinkedInFacebookTwitterEmail this Story
  Media 
  • RIM partners with New York Times on multichannel promo deal
    Research In Motion is working with The New York Times on three simultaneous promotional efforts for the upcoming BlackBerry 10 launch. RIM will sponsor a Times DealBook conference called Opportunities for Tomorrow, take over the Times' home page, and back a special print edition of the DealBook with a wrap. In turn, the conference will feature a product demo of the BB10 by Vivek Bhardwaj, RIM's head of software. Advertising Age (tiered subscription model) (12/12) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Mobile users dislike in-app ads interrupting their experience
    Seventy percent of mobile users find in-app ads "interruptive," according to a Forrester survey commissioned by Tapjoy. Only 17% of the survey group found the ads interesting, and two-thirds said they were annoying. "A majority (59%) of respondents said they want to be rewarded for interacting with an in-app ad, while nearly 40% said they prefer to choose which ad they want to see from a host of options," writes John McDermott. Advertising Age (tiered subscription model) (12/12) LinkedInFacebookTwitterEmail this Story
  Sponsored Content 
 

  Marketer News 
  • Truvia campaign seeks fan help
    Truvia has launched a "Turn the Town Truvia" sweepstakes on Facebook, which fans can enter by suggesting restaurants or bars that should carry the sweetener. While the promotion is focusing on specific cities, anyone in the U.S. can enter for the chance to win $50 gift cards or grand prizes of $5,000. MediaPost Communications/Marketing Daily (12/12) LinkedInFacebookTwitterEmail this Story
  Technology 
  • Microsoft: We won't backtrack on "Do Not Track"
    Microsoft is standing by its decision to turn on "Do Not Track" by default in Internet Explorer, despite getting significant ad-industry blowback, says general counsel Brad Smith. Microsoft will reach out to advertisers and industry groups in a bid to assuage their concerns, but won't be backtracking on its decision, Smith says. "We crossed the Rubicon and are completely comfortable being on the other side of the river. ... We have no intention of going back," he adds. Bloomberg Businessweek (12/13) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Research Insights from the 2012 4A's Strategy Festival
    Throughout the year, the Research Services department at 4A's provides Members with valuable insights and industry information to stay ahead of the curve. Our newest Research Insights focuses on our third annual Strategy Festival that was in New York on Oct. 24 to 26. Throughout the course of the event there were a number of disparate presentations. Our team of information specialists has distilled them to identify recurring themes for this special edition of Research Insights.

    Download now. LinkedInFacebookTwitterEmail this Story
  • Transformation: The Idea Effect Set in New Orleans
    This annual thought-leadership conference will provide top-to-top conversations and idea exchange across the entire advertising community and its transformation, including new technology trends and shifts in the media workplace. Major themes include how advertising affects the world economy, sustainability, and attracting and empowering new industry talent.

    Advertising and media executives won't want to miss the first big industry conference of 2013. Transformation: The Idea Effect will start in New Orleans on March 10 with the Management Practitioner's Forum, formerly the SAMS Workshop. The full conference runs March 10 to 13.

    Early bird registration is open until Jan. 11, so save a spot now. LinkedInFacebookTwitterEmail this Story
Learn more about 4A's ->Homepage  |  Upcoming Events  |  4A's Career Center  |  4A's Bookstore

  SmartQuote 
No problem can withstand the assault of sustained thinking."
--Voltaire,
French writer, historian and philosopher


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Associate Publisher:  Dena Malouf 202-407-7837
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent 4A's SmartBrief issues:   Lead Editor:  Stephen Yusko
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information